Sr Brand Manager

Spin Master Ltd•Toronto, ON

39d•CA$115,000 - CA$125,000•Hybrid

About The Position

As the Senior Brand Manager for Sales Strategy Planning, you will act as the commercial owner for assigned brands and categories within the US market. You will be responsible for translating global brand strategy into a cohesive go-to-market (GTM) plan that delivers strong retail execution and business performance. This role owns the US PL for the portfolio, drives strategic decision-making, and ensures alignment across Global Business Teams, US Marketing, and Customer Planning teams.

Requirements

Experience managing a portfolio and PL within the US market.
Strong expertise in brand management, category strategy, pricing, and portfolio optimization.
Proven ability to translate global strategies into local market execution.
Experience working in a matrix organization with cross-functional stakeholders (e.g., Sales, Marketing, Global Teams).
An analytical mindset with experience leveraging data from sources like POS and Circana.
Demonstrated leadership experience, including managing teams and driving performance.
Experience in consumer products, preferably in toys, entertainment, or with licensed brands.

Responsibilities

Lead the development and localization of brand and category strategies for the US market.
Define portfolio architecture, product prioritization, and assortment strategy across all channels.
Own and lead the US go-to-market (GTM) strategy, ensuring alignment with commercial milestones and retailer line reviews.
Develop brand playbooks, sales narratives, and commercial tools to support sell-in and retail execution.
Own the financial performance of the portfolio, including PL management, forecasting, pricing, and profitability optimization.
Leverage POS, Circana, and other market data to evaluate performance and identify growth opportunities.
Serve as the primary interface with Global Business Teams to ensure alignment on the innovation pipeline and brand priorities.
Lead key selling moments, including Toy Fair, line reviews, and retailer presentations.
Lead and develop a team, setting clear priorities and fostering strong commercial and strategic capabilities.