US Sr. Brand Manager - Valeda PBM

Alcon•Fort Worth, TX

About The Position

This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education. The Sr. Manager, Surgical Product/Brand Marketing - Downstream (Management Path) is primarily responsible for setting marketing strategy, achieving brand financial targets, and managing brand development initiatives for surgical products. You will lead product launches, develop marketing plans, and oversee product lifecycles while representing the company in international marketing groups. The Sr. Brand Manager executes brand strategies, develops go-to-market and localized marketing programs, and manages Clinic Retina product lines. Key duties include optimizing products, pricing, promotion, positioning, launch readiness, and forecasting. The role also drives marketing to meet revenue and market share goals, analyzes trends, supports product development, and oversees promotions.

Requirements

Bachelor’s Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
The ability to fluently read, write, understand and communicate in English
7 Years of Proven Experience

Responsibilities

Define and refine product strategy in collaboration with local management and global marketing
Develop comprehensive brand strategy, promotional campaigns, and tactical plans within budget
Lead market research programs and provide detailed market insights for surgical products
Identify and analyze market opportunities through customer interactions
Monitor and report on product market status and competitive environment
Implement and oversee tactical plans and projects, ensuring strategic alignment
Execute central and regional marketing activities, ensuring consistency with overall strategy
Oversee product lifecycle, ensuring marketing support for sales objectives
Monitor product performance and external environment using advanced tools
Lead cross-functional brand team, ensuring collaboration and adherence to guidelines
Develop promotional activities in line with internal SOPs and Code of Conduct
Monitor and control brand budgets, forecasts, and expenses, enhancing ROI
Develop and execute marketing investment plans, aligning with financial targets
Activating and executing in-market brand strategies and campaigns
Developing go-to-market commercial programs
Localizing marketing materials to convey the brand message to customers
Making media buying decisions
Supporting IIT for launched brands to drive sales results
Planning and managing assigned Retina product lines through all facets of marketing
Product and portfolio optimization, pricing, promotion, positioning/targeting, launch readiness, and forecasting
Managing marketing programs and business plans to achieve product portfolio revenue, operating income, and market share goals
Formulating and reviewing corporate short and long-range plans, goals, and objectives for specific product lines
Analyzing market research to understand market dynamics, brand behavior, competition, and various customer stakeholders
Executing marketing strategies and tactics to ensure effective product placement relative to market opportunities
Working closely with product development teams throughout the entire lifecycle of the brand
Providing appropriate promotion and advertising to deliver core brand equity
Serving as a technical adviser to cross-functional partners, demonstrating the ability to troubleshoot problems and offer insights on possible solutions
Participating in training the salesforce on commercial components and promotional strategies