Sr. Brand Manager, Crock-Pot

Newell Brands • Atlanta, GA

2d

About The Position

The Sr. Brand Manager - Crock-Pot owns the brand's annual and multi-year growth agenda. This role translates consumer insight, category dynamics, and financial targets into a focused innovation, commercialization, and brand-building roadmap that drives near-term results and long-term growth. The role leads cross-functional execution across Marketing, Consumer Insights, R&D, Design, Supply Chain, Finance, Sales, and Digital Commerce.

Requirements

• Bachelor's degree required; MBA preferred.
• 5+ years of experience in brand management, innovation, strategy, or related CPG/durables roles.
• Proven ability to lead consumer insight-driven growth plans and translate insights into action.
• Experience managing launches, pipeline prioritization, and cross-functional commercialization.
• Strong analytical skills with POS, shipment, Nielsen/IRI, or similar data tools.
• Ability to influence without authority and present to senior leadership with clarity and confidence.

Responsibilities

• Lead annual brand planning and maintain the multi-year innovation roadmap aligned to brand growth targets.
• Prioritize and manage a large project funnel, including concept development, gate reviews, launch readiness, and post-launch tracking.
• Develop business cases for innovation, line extensions, and whitespace opportunities; include market sizing, consumer need, competitive context, and financial impact.
• Own brand performance analysis using POS, shipment, retailer, and consumer data; recommend actions to address gaps and unlock growth.
• Partner with Sales and Customer Planning to support joint business planning, customer presentations, and channel-specific growth plans.
• Drive omni-channel growth through improved packaging, claims, content, and shopability across retail and eCommerce.
• Support key seasonal moments and demand periods such as Crocktober, holiday, New Year, and Super Bowl with integrated plans.
• Work with Supply Chain and Procurement to improve speed to market, cost competitiveness, and launch feasibility.
• Lead cross-functional teams and influence senior stakeholders with clear, data-driven recommendations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior