Sr. Brand Manager - Innovation

Prestige Brands•Tarrytown, NY

2d•$155,000 - $170,000•Hybrid

About The Position

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are one of the largest independent providers of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere. The Senior Brand Manager, Innovation is responsible for leading and managing new products and commercial innovation for one of our core OTC categories. The individual must be able to work in a fast-paced environment with an emphasis on collective, collaborative teamwork. This individual will be responsible for all levels of innovation relating to the category and brands (both new to market products and enhancements to existing product lines).

Requirements

Bachelor’s degree or MBA in marketing
Minimum 8 years’ brand/product management experience (base business or NPD role)
Demonstrated leadership and team skills – demonstrates ability to deliver strong business results by working collaboratively with both internal and external resources effectively. Utilizes resources effectively to overcome challenges and achieve business objectives. Takes ownership where appropriate.
Strategic thinking skills – ability to deliver against the long-term brand goals. Prioritizes marketing initiatives to effectively achieve both short-term and long-term goals.
Analytical and problem-solving skills – ability to convert analysis into insights, sustainable strategies, and actionable plans. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them. Resourceful at achieving objectives / results despite obstacles.
Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts. Ability to build strong relationships with cross-functional teams and vendors.
Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant / proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
Successful track record of leading cross-functional teams
Enjoys working in a fast-paced entrepreneurial environment.
High proficiency in computer skills, including Microsoft Office
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to deal with problems involving several concrete variables in standardized situations.

Nice To Haves

Travel: 10% ability to travel via car, plane, rail.

Responsibilities

Develop a pipeline of new products, claims and commercial innovation for one of our core OTC categories that drive topline and profit growth and is aligned with the overall brand vision. Must be able to work collaboratively with new product technical development, base brand management, sales, and other cross functional teams to ensure overall pipeline feasibility.
Work collaboratively with the base brand teams to develop and evolve brand strategy as required to enable a steady path to growth. Strategy development will include modifying the overall brand vision as applicable, new product pipeline development, claims work, and supporting research. The Senior Brand Manager, Innovation, will play an integral role in the long-range planning for the brands.
Manage the day-to-day development needs of the portfolio, coordinating with project management and other cross functional team members to ensure all barriers are overcome to the timely launch of initiatives. The Senior Brand Manager, Innovation will be responsible for NPD pricing strategy, P&L development, package graphics, claims and claim substantiation and will lead NPD initiatives through Prestige’s Stage Gate process.
Work in coordination with sales to develop all materials required to ensure effective sell-in of new products including but not limited to joint development of sales strategies, sales presentations, sales samples, presence at sales meetings (both internal and customer facing) as applicable, and scout call support.
Lead the development and alignment of new product forecasts in coordination with research, base brand, sales and the forecasting team for the purposes of accurate production and financial planning.
Support base brand efforts to drive trial and the ongoing growth of new initiatives through the development of effective claims and marketing tactics drawing on relevant new product and consumer