Sr. Brand Manager, Credelio, Interceptor Plus & Legacy Brands

Elanco•Indianapolis, IN

29d•Hybrid

About The Position

This position is a key leader within the marketing team responsible to lead, develop and drive all aspects of our Parasiticide Rx Legacy Brands portfolio, which includes some of the most important and established brands in the US Pet Health portfolio, such as Credelio, Credelio CAT, Interceptor Plus, Trifexis, and Advantage Multi. This role is critical to maintaining the success and market share of Elanco’s core parasiticide business. Responsibilities include the strategic management of the legacy portfolio, competitive defense strategies, lifecycle management (LCM), and marketing communications development. This leader is also responsible for managing and developing an Associate Brand Manager, contributing to the overall development of our marketing capabilities, and advocating for the portfolio's strategic importance within the organization.

Requirements

Bachelor’s degree, Marketing/Business focus
5+ years of experience in Brand/Marketing
2+ years of experience in Pet Retail
People management experience
Demonstrated experience in working effectively across teams and cross-functional business partners

Nice To Haves

Brand management in Pet Health or consumer packaged goods
Retail marketing and eCommerce experience preferred
Thrives in fast paced environment with ability to set priorities and manage multiple tasks
Strong analytical skills with attention to detail
Able to make data-driven decisions that balance long-term and short-term objectives to drive future growth
Clear, effective communicator including exceptional presentation skills
A results driven team player able to work in and with a proactive team with a high degree of customer focus
Collaborates across the enterprise, effectively prioritizes, and removes barriers that hinder performance
Brand management experience in regulated environments
Positive attitude and fits well with Elanco Cultural Pillars
Excellent organizational and implementation skills
Proven leader of teams and ability to influence organizations to drive results
Ability to connect individuals and teams, guiding them through portfolio strategy
MBA

Responsibilities

Develop and drive the multi-year brand strategy for the Legacy Parasiticide portfolio, ensuring these core brands continue to deliver value and maintain their position as trusted solutions for veterinarians and pet owners.
Design and execute robust competitive strategies to defend market share against new entrants and established competitors in the parasiticide category.
Partner with Regulatory, R&D, and Innovation teams to drive the LCM agenda, identifying opportunities for line extensions, new indications, or packaging innovations to extend brand relevance.
Act as a primary advocate for the legacy portfolio, ensuring senior leadership is aligned with brand trajectories, resource requirements, and the portfolio's role in funding future innovations.
Architect compelling messaging platforms and value propositions rooted in deep market research to ensure resonance with both pet owners (B2C) and veterinary professionals (B2B).
Partner with Vet Sales and Retail leadership to translate brand strategies into actionable field tactics, ensuring marketing programs are "sales-ready" and drive immediate share-of-voice.
Direct agency partners in the development of "best-in-class" creative assets and marketing materials that elevate the brands' presence and support field execution.
Translate complex market research, consumer behavior data, and customer feedback into actionable strategic pivots and persuasive business cases for senior leadership.
Proactively monitor category trends, dispensing data, and competitor moves to identify "white space" opportunities or threats, adjusting tactical plans in real-time.
Highly analytical; excel in reading and interpreting research reports to make high-stakes strategic recommendations that balance short-term sales goals with long-term brand health.
Cultivate strategic partnerships with veterinary Key Opinion Leaders (KOLs) and industry influencers to drive brand advocacy and scientific credibility for the legacy portfolio.
Partner with Sales, Strategic Accounts, and Retail teams to develop tailored marketing solutions that grow share-of-voice within vet clinics, large corporate accounts, and key retail partners.
Represent Elanco at major industry conferences and trade shows, building positive relationships with relevant external bodies and professional organizations.
Directly manage and coach an Associate Brand Manager, personalizing their development plan to foster a high-performance culture and long-term professional growth.
Lead by example to elevate the department's overall marketing capabilities, sharing best practices in consumer media, retail activation, and digital transformation.
Leverage the diversity of the team to strengthen performance and results, fostering an environment of ownership and growth in line with Elanco Cultural Pillars.
Own the budget for the Legacy Parasiticide portfolio, ensuring disciplined spend and resourceful allocation to maximize ROI and meet sales and profit goals.
Partner with Demand Planning, Finance, and Supply Chain to deliver highly accurate commercial forecasts, maintaining accuracy for all brands within the portfolio.
Prepare and deliver high-impact presentations for senior leadership, articulating brand performance and strategic requirements with clarity and confidence.