Sr. Brand Manager - ATM

Steve Madden•New York, NY

20h•$110,000 - $130,000•Onsite

About The Position

ATM Anthony Thomas Melillo is seeking a visionary Sr. Brand Manager. This dynamic, results-driven individual will have impeccable taste and an innate talent for developing captivating campaigns and narratives that breathe life into the brand's products, mission, and distinctive aesthetic across all marketing channels. The position is based in the NYC office and requires on-site work. The ideal candidate embodies the brand's vision, possesses an entrepreneurial spirit, and has an unerring sense of style.

Requirements

Bachelor’s degree in Marketing, Communications, Digital, or a related field.
Minimum of 7+ years of experience in integrated and brand marketing, preferably at an agency or high-growth consumer-facing apparel brand.
Deep proficiency in brand building, marketing, and campaign strategy and management.
2-3+ years of strategic execution experience in a creative environment.
A left and right brained thinker, pairing creativity and contemporary culture with data-driven insights from analytics; able to deliver on both brand and sales objectives.
An innate understanding and alignment with the brand design language, along with a natural curiosity for innovative ways to engage the community.
Strong written and verbal communication skills; strong presentation skills.
Ability to work in a fast-paced, evolving environment and thrive under pressure.
A proactive, collaborative approach to ideation and execution, with a willingness to roll up your sleeves and get the job done.
Proficiency in Microsoft Office, Google Workspace suite, and project management software.

Nice To Haves

Entrepreneurial spirit
Impeccable taste
Innate talent for developing captivating campaigns and narratives
Creative entrepreneur who enjoys working in a scrappy start-up environment
Savvy enough to understand the benefits of collaborating with marketing and ecommerce teams across the larger organizational ecosystem.

Responsibilities

Orchestrate the integrated approach to brand marketing, spanning both Men's and Women's business lines and supporting retail and e-commerce objectives.
Build innovative marketing and consumer strategies that drive customer awareness, acquisition, retention, and engagement, while maintaining an elevated brand positioning.
Day-to-day stewardship of the brand across all marketing channels and touchpoints, in partnership with the president, founder, creative services, merchandising, and digital marketing.
Maintain brand message consistency throughout specific markets including e-commerce, wholesale, and partnerships.
Own, manage, and develop the marketing calendar, ensuring campaigns are on-brand, executed on-time, and optimized for experience, press coverage, engagement, and sales impact.
Liaise with digital marketing, social media, merchandising, and creative to aggregate insights and deploy strategies and content to increase brand awareness and drive sales.
Develop and rollout plans for building and fostering a community around the brand to generate word-of-mouth buzz and grassroots awareness.
Collaborate on content, planning, strategy, and growth of organic channels including influencer and community management.
Develop and execute on-brand marketing partnerships and collaborations, both ongoing and project-based.
Lead agency relationships and manage all press and media programs from briefing through to execution.
End-to-end management of brand events and retail activations to increase brand awareness, foster community, and support business goals.
Own clear and timely communication around key marketing decisions, project milestones, and plans, helping to keep every project organized and driving forward across center of excellence teams in digital marketing, e-commerce, and external partners.
Manage multiple projects and deadlines with support and resources as needed.
Perform other duties and special projects as assigned.