Sr. Associate - S&M - Digital Marketing 5B

Genpact•Plano, TX
•Onsite

About The Position

Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.

Requirements

  • Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing
  • Certified Digital Marketing Professional - Digital Marketing Institute
  • HubSpot Content Marketing Certification - HubSpot Academy
  • Business-To-Business (B2B) Sales
  • Content Management
  • Data Analytics
  • Data Quality
  • Digital Marketing Analytics
  • Google Analytics
  • People Leadership
  • Sales
  • Social Media
  • Strategic Planning
  • English (Required)
  • Language Proficiency - Proficient - C2

Responsibilities

  • Develop, execute, and optimize digital marketing campaigns across multiple online channels to drive engagement and lead generation.
  • Monitor and analyze campaign performance metrics to identify trends, insights, and areas for improvement.
  • Manage social media platforms and create compelling content to engage target audiences effectively.
  • Collaborate with cross-functional teams to ensure digital marketing strategies align with broader marketing objectives.
  • Track and report on key performance indicators (KPIs) to measure the effectiveness of digital initiatives.
  • Support the implementation of digital marketing tools and platforms to enhance campaign execution and tracking.
  • Stay updated on industry trends, emerging digital marketing techniques, and best practices to drive innovation.

Benefits

  • Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
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