Sr. Digital Marketing Associate

BetMGM • Hybrid, NJ

2d • Hybrid

About The Position

The Opportunity We are seeking a Senior Digital Marketing Associate who will be responsible for key digital marketing functions including, but not limited to, overseeing the production of digital marketing assets through internal workflows. Working alongside the digital marketing team, internal stakeholders, and our digital agency, the ideal candidate will manage the delivery and execution of key digital marketing functions across all BetMGM digital sports products including, but not limited to, BetMGM Sports & Borgata Sports.

Requirements

• 3+ years of experience in digital marketing with a focus on growth marketing
• Bachelor's Degree
• Demonstrates an excess of attention to detail and meticulous organizational skills
• Background in user acquisition and data-oriented experience in various analytics tools such as Google Analytics
• Experience executing paid digital campaigns on platforms including, but not limited to Google, Meta, Twitter and Snapchat
• Strong understanding of the digital marketing ecosystem including advanced knowledge in the display, video, programmatic and CTV landscape
• A thorough understanding of the Sports, Sports Betting, and iGaming landscapes.
• An ability to remain focused and multi-task, overseeing several different projects at any given time
• Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams
• Flexibility with working hours and the willingness to work evenings, weekends and public holidays in line with company requirements
• Experience working in large organizations, coordinating and liaising with multiple departments and stakeholders
• Good communication, analytics, project management, writing and organizational skills
• Proactively leverages data-driven insights to explore areas of opportunity within the marketing ecosystem.
• Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship.
• At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.

Responsibilities

• Initiate and manage delivery of digital marketing projects by creating briefs for our creative team, gathering creative feedback and approvals, and distributing finished assets for deployment.
• Contribute to high-level digital acquisition strategy for BetMGM products across all paid social platforms, PPC and display
• Work with BetMGM’s paid digital partners including Google, Meta, Twitter & Snapchat to ensure campaign best practices are being met
• Work closely with internal teams to understand business objectives per product and market, and use those insights to tailor digital marketing strategy
• Support larger Brand & Acquisition team in all asset ideation and creation pertaining to new brand and digital campaigns featuring BetMGM’s stack of ambassadors
• Collaborate with teams across the BetMGM organization including, but not limited to, Business Intelligence, Promotions, Partnerships and CRM to optimize digital acquisition and retention strategy
• Interpret data through multiple analytics and reporting tools and deliver insightful analysis and recommendations
• Utilize strong analytical ability to help evaluate performance of campaigns
• Remain well-informed on competitor offerings/creative to help guide paid digital strategy

Benefits

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level