Sr / Associate Director, Digital Marketing (Oncology)

BoehringerPRD•Brampton, ON

4d•Hybrid

About The Position

The Sr/Associate Director of Digital Marketing is responsible for leading digital strategy and execution for a newly launched bio-marker targeted oncology brand, translating brand priorities into connected digital engagement across patients, caregivers, healthcare professionals, and key oncology stakeholders. Sitting within the brand team, this role ensures digital is not a stand‑alone channel, but an integrated driver of brand performance. It connects customer insights, content, media, omnichannel execution, and measurement to deliver meaningful, coordinated engagement across the treatment journey, with particular emphasis on patient engagement within complex oncology care environments. The role partners closely with Brand Marketing, Omnichannel, Analytics, Field teams, and external agency partners design and deliver customer‑centered, data‑informed digital experiences. Accountable for ensuring execution is insight‑driven, compliant, measurable, and responsive to evolving oncology decision‑making, bringing modern digital capabilities into day‑to‑day brand decisions and supports the brand’s ability to adapt to changing market dynamics. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.

Requirements

Bachelor’s degree in Marketing, Business, Digital Media, Life Sciences, or related field; advanced degree (MBA or similar) preferred.
7–10+ years of marketing experience within pharmaceutical, biotech, medical device, or regulated industries.
Experience working in the Oncology therapeutic area within marketing execution.
Entrepreneurial mindset with curiosity for emerging technologies, AI, and innovation trends.
Demonstrated expertise in omnichannel strategy, digital content development, CRM, NPP, SEO/SEM, and marketing automation.
Strong understanding of compliance, medical/legal/regulatory review processes.
Proven ability to translate analytics into decision-making and digital optimization.
Experience managing digital agencies, internal teams, and complex cross‑functional stakeholders.
Excellent communication, project management, and presentation skills.
Demonstrated project management skills.
Demonstrated ability to manage budget and resources.
Demonstrated ability to achieve results in a highly matrixed organization.
Proficiency in MS Office, Outlook and database applications.

Nice To Haves

HCP or Patient segmentation and engagement strategy
Experience supporting product launches or new indications
Familiarity with martech tools (e.g., Salesforce Marketing Cloud, Google Analytics, SEMrush)

Responsibilities

Develop and execute a comprehensive digital marketing strategy aligned to brand priorities.
Design and implement omnichannel communication journeys across CRM, paid media, email, SEO/SEM, SMS, websites, and social channels.
Serve as digital subject-matter expert, ensuring integration of digital best practices across the therapeutic area and customer segments.
Collaborate closely with the Omnichannel Operations team to ensure digital platforms, capabilities, and operational processes align with therapeutic‑area needs and support seamless execution of digital content.
Partner with patient services and advocacy-facing teams to ensure digital solutions reflect patient needs and barriers within oncology care pathways.
Serve as a key partner to field teams, translating insights into digital solutions that support customer engagement.
Lead digital campaign planning and execution across owned, paid, and CRM channels.
Oversee website strategy, digital content deployment, email journeys, media coordination, and channel integration.
Partner closely with sales, field marketing, market access, and medical to reinforce strategic messages across channels.
Use segmentation and customer insights to improve precision, relevance, and timing of digital engagement.
Partner with agency teams to deliver high-quality, compliant execution.
Oversee content strategy, creation, and optimization across digital channels, ensuring relevance across customer journeys and brand objectives.
Use data and AI-enabled insights to refine segmentation, targeting, and content sequencing.
Apply precision engagement principles to determine what content should be delivered, when, to whom, and through which channel.
Support next-best-action thinking across digital and field-connected engagement.
Define digital KPIs linked directly to brand objectives.
Work with analytics and insights team to develop measurement frameworks to assess performance across digital tactics and channels.
Analyze engagement trends, attribution, and ROI to generate actionable insights and recommendations.
Conduct A/B testing and leverage predictive analytics to optimize targeting, personalization, and content effectiveness.
Oversee agency partners to ensure timely, high-quality development of creative assets and digital campaigns.
Lead promotional review processes (PRC/HPRC), ensuring digital materials meet business goals while adhering to regulatory, medical, and legal standards.
Manage digital budgets, SOWs, MSAs, and agency/vendor relationships to ensure efficient use of resources.
Maintain operational excellence through strong documentation, governance, and process optimization.