Sr. Associate Brand Manager, Pringles
About The Position
The Senior Associate Brand Manager (Sr. ABM) will be responsible for supporting the cell team to build brands and deliver the cell value creation plan. They will support the Marketing team and will lead cross-functional business teams in the planning, execution and analysis of various projects and initiatives. They will own analytics, planning/executing/tracking activations, portfolio planning and forecasting for their business. Additionally, Sr. ABM will have opportunities to assist in the development of brand strategy and the execution of various marketing activities to achieve specific brand/season objectives, including delivery of sales, MAC, and Household Penetration targets.
Requirements
- Bachelor’s degree required.
- 3+ years’ Marketing work experience required, preferably within CPG industry.
- Previous experience with Nielson
- Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.
- High levels of interpersonal skills, specifically around influencing without direct authority, resolving conflict, and creative problem solving.
- Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations.
- Proficient in managing complex projects. Well organized, successful at prioritization, attentive to details, clear oral and written communicator.
- Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.
- Resilient problem solver. Can build consensus even if all team members may not agree. Can find creative solutions and common ground to move key initiatives forward.
Nice To Haves
- MBA preferred
Responsibilities
- Analyze & review brand/season/cell performance, competitive dynamics, and category trends to offer recommendations to increase effectiveness of plans and execution.
- Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data.
- Monitor brand expenditures and manage the advertising and consumer promotions budget.
- Conduct post evaluation of activities, extracting insights to develop lessons learned and recommendations for future brand activity.
- Execute marketing plans – activation, renovation, and innovation – with excellence, including cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction, and learnings to improve future performance.
- Develop & track growth levers through flywheel analysis (i.e., price-pack, reach+, etc.)
- Collaborate with Customer Marketing to engage Sales and join key customer calls.
- Participate actively in forecasting to understand brand and market trends and drive a quality demand call.
Benefits
- company bonus
- medical and dental benefits
- participation in 401k plan
- paid time off benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
