Sr. Associate Brand Manager, Trolli

Ferrara•Chicago, IL

7d•$99,600 - $139,440•Hybrid

About The Position

The Sr. Associate Brand Manager (Sr. ABM) position is responsible for the day-to-day management of the brand Trolli. The Sr. ABM will assist with all aspects of running the business, from strategy development to design and execution of commercial activities, in order to optimize sales, profitability and competitive position.

Requirements

Strong project management skills: Ability to multi-task and to leverage peer influence to drive projects to on-time completion.
Strong oral/written communication skills
Strong analytical ability
Strong creative & problem solving ability
Ability to learn quickly, with agility
Comfort working independently & with ambiguity
Desire to operate in fast-paced, hands-on environment
Bias for action & passion for delivering results
Bachelor's degree required
4+ years of post-graduate marketing experience, US Consumer Goods preferred
Experience leading brands, past accountability for both revenue and profit preferred

Nice To Haves

MBA with Marketing/Strategy emphasis preferred
Proficiency with IRI or Nielsen a plus

Responsibilities

Contribute to the development and deployment of the short-term and long-term brand strategy.
Assists in development and execution of multi-year brand strategic plan by providing appropriate category/consumer/competitive insights and analyses, and by managing key issues and projects in support of business objectives.
Leads commercialization efforts for marketing. Communicates and collaborates effectively to ensure that cross functional groups understand project objectives, timelines, and measures of success.
Identify, evaluate and prioritize growth opportunities in partnership with Sales and lead Commercial team in assessing opportunity feasibility and developing go-to-market launch plan.
Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and monthly performance reporting.
Partner with Channel Marketing and Category management teams to ensure Sales efforts aligned with overall brand strategy, including creation of selling stories and communication / release of sales-related materials to field team.
Participate in planning and execution of consumer marketing campaigns and activities including developing creative for Social and Digital media assets
Participate in developing strategy and execution of year-round Gaming program including the annual Tentpole Moment
Lead organic content strategy and execution in partnership with creative agency ensuring creative and messaging aligns with brand standards, drives brand goals and resonates with target consumer.
Lead monthly business performance analysis, responsible for developing monthly reporting suite and proactively identifying new trends, risks and opportunities to the business
Lead budget management for Trolli responsible for opening POs, submitting invoices and tracking spend