Sr. Associate Brand Manager

Weiman Products LLC•Gurnee, IL

1d•Remote

About The Position

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including 30 Seconds, Harris, Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Mighty Mint, Wright’s, Stone Care International, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike. At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started. The Sr. Associate Brand Manager will help accelerate growth and expand the leadership position for 30 Seconds, the #1 Outdoor Cleaning brand. They will help define growth strategies and play a critical role in delivering the brand's annual financial results. The ideal candidate is an experienced CPG marketer who brings strong analytical, creative, and cross-functional skills and is ready to take real ownership of a high-priority brand. This role requires strategic thinking, strong organizational skills, and the ability to translate data and insights into actionable business plans. Deep consumer, customer, brand, and category understanding will be essential for success.

Requirements

3-5 years of brand or product management experience in a CPG environment
Demonstrated ability to manage multiple workstreams in a fast-paced, dynamic environment
Strong analytical skills, comfortable with shipment data, POS trends, and P&L analysis
Experience developing consumer-facing communications, media plans, and sales materials
Ability to influence and drive alignment across a wide range of cross-functional stakeholders
Clear, concise communicator, both verbally and in writing
Experience supporting new product development with cross-functional partners
Bachelor's degree required

Nice To Haves

MBA a plus

Responsibilities

Support P&L management and financial analysis to drive profitability and achieve annual financial targets
Conduct ongoing analysis of shipment and POS data to identify trends, opportunities, and risks, and develop action plans in response
Support development and execution of advertising, promotional, and media plans in partnership with internal and external resources
Help maintain and evolve consumer and customer-facing content, claims, and product benefit communication
Leverage consumer data, macro trends, and category insights to evaluate new product extensions and adjacencies
Partner with innovation and project management teams to bring new products to market on time and on brief
Align brand channel strategy with sales team priorities
Develop persuasive sales presentation materials for line reviews and brand initiatives
Support pricing strategy development and alignment