Sr. Associate Brand Manager – US MadeGood
About The Position
Join Riverside Natural Foods Ltd., a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun. We’re on an ambitious mission to double our business by 2030, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile. So, lace up your boots and let’s tackle the climb together. You can learn more about us at www.riversidenaturalfoods.com. Position Summary/Objective: As the Senior Associate Brand Manager (Sr. ABM), you will play a critical role in driving the continued growth of our MadeGood brand in the US. You will be responsible for collaborating with cross-functional teams to build and execute marketing programs that deliver against volume, revenue, and profit goals.
Requirements
- BA in Marketing or related business field (MBA an asset)
- Minimum 3 years progressive experience in CPG brand management (2+ years as an ABM)
- Strong understanding of the US consumer (food experience a plus)
- Self-starter with a high level of initiative and flexibility
- Ability build & maintain strong working relationships
- Ability to influence peers, leaders, cross-functional and retail partners
- Strong analytical skills
- Proficiency with syndicated data (ex. IRI, Nielsen, SPINS), Microsoft Excel and PowerPoint with the willingness and ability to learn new digital solutions
- Understanding of product P&L and business management
- TEAM player, ability to ADAPT to changing situations in a fast-growing company
- Results-oriented, highly motivated, enthusiastic individual who takes OWNERSHIP for results
- Demonstrates HUMILITY throughout the company daily
- Aptitude to exhibit, RESPECT and protect Riverside’s Core Values in a changing environment
- PASSIONATE with a positive attitude with a desire to learn and collaborate
Nice To Haves
- MBA an asset
- food experience a plus
Responsibilities
- Conduct analyses of brand health, business performance, innovation launches, and the competitive landscape to identify opportunities and provide recommendations.
- Lead SKU rationalization reviews and recommend portfolio optimization actions based on business performance.
- Collaborate with Sales to create consumer-centric sales strategies, identify profitable brand growth opportunities, and support innovation sell-in.
- Translate brand strategies into sales and customer-facing materials
- Manage, track and optimize Marketing budget to help scale business impact
- Collaborate with Brand Comms team to build out briefings for annual marketing channel plans, supporting both base business and innovation
- Collaborate with Brand Innovation Team, R&D, and Project Management to bring the right innovations to market
- Own launching US-specific innovations including channel-specific packs and flavors
- Be a culture champion and positive force in the organization
Benefits
- RRSP matching or 401k matching for an empowered financial journey
- Eligibility to participate in Riverside's Profit Sharing Plan
- Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
- Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
