Sr. Associate Brand Manager, Hispanic Cremas & Cheeses
About The Position
The Senior Associate Brand Manager is a key contributor to the LALA U.S. Marketing team, responsible for driving key initiatives across the Crema and Cheese portfolio. This role operates as a mini Brand Manager with ownership of high-impact workstreams and regular exposure to senior leadership. This role partners closely with the Marketing Director to develop and execute brand strategies grounded in consumer, customer, and market insights. The Sr. Associate Brand Manager leads critical workstreams across innovation, marketing execution, and business analysis, helping deliver against volume, share, and profitability goals. This is a high-visibility development role with significant exposure to cross-functional leadership and senior management. The ideal candidate combines strong CPG marketing fundamentals with a hands-on, entrepreneurial mindset and a solid understanding of the U.S. Hispanic consumer.
Requirements
- 4–6 years of experience in CPG marketing or related roles
- Exposure to cross-functional project leadership
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights
- Strong project management and organizational skills
- Ability to influence cross-functional partners without formal authority
- High attention to detail and strong follow-through
- Proactive, hands-on mindset with a bias for action
- Bachelor’s degree required
Nice To Haves
- Experience in brand management, innovation, or commercialization strongly preferred
- Familiarity with the U.S. Hispanic market strongly preferred
- Bilingual (English/Spanish) preferred
- MBA preferred
Responsibilities
- Lead key components of the annual brand plan, including analysis, initiative development, and execution with accountability for results against defined KPIs
- Analyze brand and portfolio performance to identify risks and growth opportunities
- Support portfolio strategy development, including innovation, renovation, and white-space identification
- Partner with Sales and Finance to support pricing, promotion, and performance tracking
- Lead marketing execution of innovation projects from concept through commercialization, including consumer targeting, positioning, and launch readiness
- Support stage-gate process, including coordination of cross-functional teams and timelines
- Partner with R&D, Operations, and Sales to ensure product readiness and successful launches
- Analyze consumer, shopper, and syndicated data to generate actionable insights
- Monitor category trends and competitive activity
- Support segmentation work and identify opportunities by consumer and channel
- Support execution of integrated marketing campaigns across paid, owned, and earned channels
- Brief and manage agency partners to deliver strong, insight-based creative
- Track brand health metrics (awareness, penetration, consideration) and campaign performance
- Partner with Sales and Shopper Marketing to support in-store executions and activations
- Contribute to development of compelling, insight-based selling stories
- Help ensure alignment between brand strategies and customer/channel priorities
- Coordinate across Marketing, Sales, R&D, Finance, and Operations to deliver key brand initiatives
- Manage timelines, deliverables, and follow-ups to ensure executional excellence
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
