Sr. Art Director, Brand Image & Content

Mary Kay•Town of Addison, WI

5d•Onsite

About The Position

The Senior Art Director (Brand Image & Content) conceptualizes and leads multi-channel visual storytelling across brand campaigns, design, photography, video, digital experiences, social-first content, and global product and program launches. The role translates brand strategy into distinctive, culturally relevant visual ideas and systems that can adapt across channels and shape how the Mary Kay brand appears across campaign, content, digital, social, and physical touchpoints. The Senior Art Director brings expertise in one or more creative disciplines and applies it across channels and brand experiences. The role establishes creative direction from concept through execution, presents and advocates for concepts, collaborates with creative peers and cross-functional partners, and guides internal teams and external talent in delivering cohesive, high-quality brand experiences. It often leads or co-leads major creative initiatives and productions, working closely with Marketing, Social Strategy, Digital, Regional Markets, Account Management, and Producers. This position requires onsite work at Mary Kay's Global Corporate Headquarters in Addison, Texas.

Requirements

At least 5 years of experience in art direction, graphic design, brand design, digital design, social or content creative, photography, advertising, integrated campaigns, visual communication, or related creative fields.
Bachelor's or university degree in Visual Communication, Graphic Design, Communication Arts, Advertising, Photography, Digital Design, Interactive Design, or equivalent education and professional experience.
Proven ability to develop and lead conceptually strong creative work that strengthens brand identity and supports business objectives.
Strong visual taste and understanding of brand systems, typography, composition, image-making, design, and contemporary visual culture.
Demonstrated experience creating or directing integrated creative across multiple channels, such as brand, campaign, digital, social, photography, video, motion, and experiential.
Ability to translate a central creative idea into channel-appropriate executions without losing visual cohesion.
Strong conceptual thinking and ability to move between big-picture brand expression and executional detail.
Understanding of contemporary photography, content production, design, social, digital, and post-production workflows.
Actively track and apply developments in design, culture, social media, technology, content, and emerging creative platforms.
Advanced proficiency in Adobe Creative Suite.
Strong communication and presentation skills, including the ability to articulate creative rationale and advocate for ideas with partners and senior stakeholders.
Experience directing internal creatives, agencies, freelancers, production partners, and other specialized creative talent.
Ability to manage multiple projects and shifting priorities in a fast-paced, collaborative environment.

Nice To Haves

Deep understanding of beauty, fashion, lifestyle, culture, or other visually driven consumer categories.
Familiarity with contemporary design, content creation, prototyping, motion, social editing, and/or image-making tools appropriate to the candidate's area of expertise.

Responsibilities

Lead the development of visual concepts and creative direction for global campaigns, launches, toolkits, and brand initiatives across multiple channels.
Translate brand strategy, consumer insights, and business objectives into compelling visual concepts and creative systems.
Create and direct campaign concepts, visual identities, design systems, mood boards, storyboards, layouts, and content approaches.
Establish how creative ideas extend across photography, design, digital, social, motion, video, print, experiential, and other consumer touchpoints.
Lead or partner on photography and content production, including talent direction, casting, styling, composition, set or environment, and post-production as appropriate.
Provide creative direction to designers, photographers, filmmakers, editors, agencies, production partners, and other creative specialists.
Present and advocate for creative concepts and collaborate with Brand, Marketing, Digital, Social, and Market partners to achieve strategic and creative alignment.
Review creative throughout development and execution to ensure quality, consistency, and fidelity to the original idea.
Partner with Social Strategy and Creative teams to develop platform-native ideas and content informed by consumer behavior, culture, and social trends.
Concept social-first storytelling that can stand independently or extend larger campaign narratives.
Apply understanding of the visual language, behaviors, formats, and creative opportunities of emerging and established platforms.
Balance brand consistency with the speed, authenticity, experimentation, and cultural relevance required for social environments.
Collaborate with AV, social, digital, and production partners to concept and guide motion and video storytelling.
Develop ideas with motion in mind from the outset and provide visual direction across video, animation, editing, graphics, and other motion-based brand expressions.
Ensure motion content connects to the broader creative idea while responding appropriately to its channel and audience.
Guide how creative ideas translate across digital, commerce, web, CRM, regional toolkits, and other brand touchpoints.
Create or direct digital-first visual experiences that balance brand storytelling, usability, and channel requirements.
Build flexible creative systems that scale across formats, markets, platforms, and stages of the consumer journey.
Partner with global and regional teams to preserve the strength of the creative idea while enabling thoughtful localization and adaptation.