Sr Analyst Strategic Analytics

Ulta Beauty, Inc. • Bolingbrook, IL

2d • Hybrid

About The Position

Ulta Beauty's Marketing team is leveraging progressive, omnichannel approaches and the latest technologies to personalize the beauty retail experience. This role is crucial in measuring and optimizing the performance of personalization initiatives across digital and marketing channels. The Senior Analyst, Strategic Analytics will partner with Marketing, Product, and Digital leaders to design experiments, quantify the impact of personalized activations, and translate complex data into actionable insights that guide strategic decisions. The company boasts a rich customer dataset with over 44 million active members in its Ulta Beauty Rewards loyalty program and a mature data pipeline for analytics-driven insights.

Requirements

• BA/BS degree in Business Analytics, Mathematics, Computer Science, Statistics, Data Science or related analytical degree or experience (Master’s preferred).
• 5+ years of experience in experimentation, digital analytics, or customer behavior analytics (internship/project experience considered for early-career candidates).
• Strong proficiency in SQL and relational databases.
• Advanced Excel and PowerPoint skills.
• Experience with A/B Testing Tools – Adobe Target preferred.
• Experience with Adobe Analytics and/or Customer Journey Analytics.
• Excellent interpersonal, verbal, and written communication skills - must be able to communicate complex ideas in both technical and user-friendly language.
• Capable of working in a dynamic environment, handling multiple projects, meeting deadlines, prioritizing appropriately and responding to issues quickly and creatively with an open and positive attitude.
• Excellent analytical, mathematical and creative problem-solving skills.
• Energetic and self-motivated - must be extremely organized and detail oriented with an ability to make proactive recommendations.

Nice To Haves

• Experience with Python or R a plus.
• Experience in retail or CPG industry a plus.
• Experience with data visualization tools (i.e. Tableau or PowerBI) a plus.

Responsibilities

• Analyze A/B and multivariate Personalization experiments using Adobe Target, ensuring statistical validity and clear business interpretation, providing recommendations on test design as needed.
• Partner closely with Marketing Personalization & Digital teams to uncover insights and recommend testing opportunities and optimizations to customer journeys.
• Partner closely with Data Science Teams to recommend new advanced analytics models that could be used to reach Personalized audiences.
• Analyze customer journeys in Adobe Journey Optimizer and Adobe Customer Journey Analytics to measure incremental performance and engagement lift.
• Query and manipulate large-scale structured datasets using SQL & Python within a big data environment (Google Cloud Platform).
• Develop automated dashboards and reporting solutions in PowerBI and Customer Journey Analytics to enable self-service performance monitoring and insight gathering.
• Work with internal partners to assess business needs and transform them into meaningful observations by selecting optimal analytic technique(s) depending on the nature of the business problem.
• Prepare and present results to various teams within the organization in an audience specific language with a focus toward action-oriented decision-making.
• Continually look for ways to improve analysis processes and deliverables.
• Develop a strong partnership and collaborate with Ulta Beauty business partners, performing as a team member who consults on how to attain the business goals by leveraging customer data and insights.
• Improve analysis workflows, documentation, and test-and-learn knowledge repositories.

Benefits

• Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior