Sr. Analyst, Marketing Performance
Campbell's•Camden, NJ
•Onsite
About The Position
This role plays a critical part in shaping how Campbell's connects with consumers by managing a key marketing optimization platform. The analyst will transform complex data into clear, actionable insights to guide smarter decisions across the $5B+ Snacks portfolio, which includes brands like Goldfish, Kettle, Cape Cod, Snyder’s of Hanover, and Pepperidge Farm.
Requirements
- Bachelor’s degree
- 4+ years of experience in analytics, insights, or marketing performance.
- Experience with one or more of the following: Media Measurement (esp. Market Mix Modeling), Media Planning or Execution (in-house or agency), Working on a Business or Advanced Analytics Team
- Advanced Data Transformation skills (Power Query or similar platform)
- Proficiency in Power BI (or similar platforms)
- Ability to manipulate data from disparate sources and in different formats
- Strong attention to detail and ability to manage multiple priorities
- Excellent communication and storytelling skills
Nice To Haves
- Experience with CPG syndicated data (e.g. Circana or Nielsen)
- Experience working in a media agency or market research provider
- Experience with SQL
- Graduate degree in related field (e.g. Analytics) may count for additional experience
Responsibilities
- Serve as the subject matter expert for the division’s Marketing Optimization platform.
- Collect data from multiple sources and combine into a cohesive product, with a high degree of accuracy and quality.
- Collaborate with vendor partners and senior insights leaders to develop models and scenarios for smarter marketing investments.
- Integrate performance data with other sources to deliver holistic, actionable insights.
- Leverage platform capabilities to forecast optimal marketing investment levels.
- Model scenarios to drive strategic conversations and guide activation.
- Translate data into compelling stories for a non-technical audience.
- Develop innovative methods to integrate data sources for comprehensive marketing performance analysis.
Benefits
- medical
- dental
- short and long-term disability
- AD&D
- life insurance (for individual, families, and domestic partners)
- matching 401(k) plan
- unlimited sick time
- paid time off
- holiday pay
- free access to the fitness center (if in WHQ)
- on-site day care
- company store
- Campbell’s Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)
- Employee Resource Groups (ERGs)
- competitive health
- competitive dental
- competitive 401k
- competitive wellness benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
