Performance Marketing Analyst

Luxury Brand Holdings•Cranston, RI

17h•Hybrid

About The Position

As a Performance Marketing Analyst, you will support the execution, coordination, and reporting of paid media and marketing campaigns across digital, print, marketplaces and retail channels. This role plays a key part in maintaining campaign workflows, managing creative assets, coordinating with agencies and cross-functional partners, and ensuring campaigns launch accurately and on schedule. The ideal candidate is highly organized, detail-oriented, proactive, and comfortable managing multiple projects in a fast-paced retail marketing environment. This position will work closely with key partners across Marketing, Creative, Retail Marketing, Customer Service, Finance, and external agencies to ensure that Ross-Simons marketing collateral is optimized for success and delivered on time. The Performance Marketing Analyst reports to the Senior Performance Marketing Manager. This position works on-site at our Cranston, RI headquarters four days a week and one day remote.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred
2-4 years of experience in performance marketing, digital marketing, media coordination, or a related marketing role
Familiarity with paid media platforms, digital advertising workflows, campaign trafficking, and reporting processes. 1-2 years of hands-on experience highly preferred.
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously
Excellent communication and cross-functional collaboration skills
Detail-oriented with strong problem-solving and follow-through abilities
Proficiency in Microsoft Office and marketing/project management tools preferred
Candidates must be authorized to work in the United States on a full-time basis for any employer without restriction.

Responsibilities

Support paid search, paid social, affiliate, marketplace, influencer, and print advertising initiatives.
Assist in marketplace campaign creation and related reporting.
Maintain paid ad calendars for agency, marketing, and creative teams to ensure campaign timelines and deliverables remain on track.
Coordinate with the Retail Marketing Manager and print agency to flight and book print ad placements and assist in retail store print ad product and ad selection.
Communicate ad requests, deadlines, and updates to creative teams and agency partners.
Coordinate ad creative delivery between internal creative teams and external agencies.
Catalog live ads through screenshots and screen recordings and maintain organized creative asset libraries.
Monitor campaigns to ensure alignment with approved calendars, messaging, and campaign plans.
Create and manage Meta product sets for collection ads, ensuring accurate product inclusions and exclusions.
Support product selection from pre-defined merchandise subsets for campaigns and placements.
Maintain affiliate links and communicate promotions to affiliate partners.
Coordinate influencer marketing programs and monitor influencer mentions and campaign activity.
Serve as a liaison between agencies and internal teams including customer service, finance, marketing, and creative.
Assist with campaign reporting, performance tracking, and documentation across paid media channels.
Support communication of campaign updates, product changes, and ad revisions to internal and external stakeholders.
Monitor key campaign metrics and maintain organized reporting and campaign records.
Assist with monthly and ad hoc catalog marketing reporting tasks.