Marketing Performance Data Analyst

Filevine • Salt Lake City, UT

2d

About The Position

The Marketing Performance Data Analyst will be responsible for driving marketing intelligence and performance visibility across the go-to-market organization. This role involves building and maintaining reporting infrastructure in DOMO to track SaaS marketing KPIs, funnel health, and pipeline performance. The ideal candidate brings a solid understanding of SaaS metrics and modern dashboarding best practices, and is eager to grow into a senior analytics role by learning the full depth of our business — from lead generation through customer lifecycle.

Requirements

• Strong hands-on experience with DOMO is required. You should be comfortable building dashboards, dataflows, and automated alerts — and have opinions about how to do it well.
• Solid working knowledge of key SaaS KPIs and marketing metrics: MQL, SQL, pipeline coverage, conversion rates, CAC, LTV, payback period, funnel velocity, and attribution modeling. You should be able to speak fluently about what these mean and why they matter.
• You understand what makes a dashboard useful versus decorative. Experience applying design principles like progressive disclosure, consistent KPI framing, and audience-appropriate detail.

Nice To Haves

• Familiarity with HubSpot's marketing and CRM tools is a plus, particularly for understanding campaign data, lead workflows, and reporting integrations.
• Working knowledge of Salesforce data structures is a plus for integration and funnel reporting, but not required.
• Basic familiarity with SQL concepts is a plus. This role won't require query writing initially, but a foundational understanding will serve you well as you grow into more advanced analytics over time. (Think of it less as a job requirement and more as a career investment.)

Responsibilities

• Own and execute reporting for core SaaS marketing and GTM KPIs including MQL/SQL volume, lead-to-opportunity conversion rates, pipeline velocity, CAC, LTV, channel attribution, and campaign ROI.
• Partner with Marketing and Revenue Operations to troubleshoot data discrepancies and evolve reporting as business needs shift.
• Design, develop, and maintain marketing performance dashboards in DOMO, applying strong dashboarding principles (clear hierarchy, actionable metrics, appropriate drill-downs, minimal noise).
• Perform ad-hoc analyses to support Marketing and Revenue Operations teams.
• Translate complex data into clear, compelling visual stories that drive decision-making.
• Serve as the go-to analyst for marketing funnel and pipeline reporting — tracking stage-over-stage conversion, identifying bottlenecks, and surfacing insights that help the GTM team optimize spend and effort.
• Develop and maintain KPI definitions and measurement frameworks aligned to SaaS best practices.
• Build and maintain automated data feeds, alerts, and notification workflows within DOMO.
• Streamline recurring reporting processes to reduce manual effort and improve data freshness.
• Support DOMO administration, staying current with platform releases and capabilities.

Benefits

• Medical, Dental, & Vision Insurance (for full-time employees)
• Competitive & Fair Pay
• Maternity & paternity leave (for full-time employees)
• Short & long-term disability
• Opportunity to learn from a dedicated leadership team
• Top-of-the-line company swag

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed