Sr. Analyst, Local Store Marketer, Tim Hortons, US

Restaurant Brands International•Miami, FL

5d•Onsite

About The Position

The Local Store Marketer is a hands-on, field-based role responsible for driving sales, traffic, brand relevance, and catering and group-order business across an assigned cluster of approximately 10 Tim Hortons restaurants. The role personally executes local marketing through community relationship-building, direct outreach, local activations, and events rather than primarily coaching franchisees to execute marketing themselves. Success is measured through tangible sales and activity targets within the marketer’s control. This is a full-time field role. Most time is spent traveling by car and working in-market, visiting local businesses, offices, schools, gyms, and community organizations. The role includes evening and weekend hours when needed to support events and Grand Openings. RBI also follows a five-day, in-office work schedule, and successful candidates are expected to work onsite five days per week.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Sales, or a related field, or equivalent relevant experience.
1–3 years of relevant experience in field marketing, sales, community relations, event marketing, or another client/customer-facing role.
Valid driver’s license and reliable personal vehicle; the role spends most of its time on the road in the assigned market.
Flexible schedule and ability to work evenings and weekends to support local events, tailgates, and sponsorships.
Entrepreneurial, self-starting, and comfortable with direct and cold outreach; measured on sales activities and results within the role’s control.
Strong interpersonal and relationship-building skills, with the ability to independently represent the brand to community partners, local business owners, and civic organizations.
Organized and able to manage a personal book of local partnerships, events, and follow-ups with minimal daily supervision.
Proficiency in Microsoft Office, including Excel and PowerPoint, for activity tracking and reporting.
Honesty, high integrity, personal accountability, ownership, and passion for the brand, market, and personal career growth.

Responsibilities

Personally execute local marketing activities within an assigned cluster of approximately 10 Tim Hortons restaurants to drive sales, traffic, and catering and group-order revenue.
Cold-call and visit local businesses, offices, schools, fraternities and sororities, gyms, and community organizations to build partnerships that drive catering, group orders, and repeat traffic.
Plan and execute grassroots community events, activations, sponsorships, and fundraisers to build brand awareness and goodwill.
Support and execute New Restaurant Openings, including pre-opening canvassing, grand-opening activation, and post-opening local marketing support.
Serve as the primary point of contact and brand ambassador for local community partners, sponsors, and civic organizations in the assigned cluster.
Support franchisee marketing execution at the restaurant level by coordinating logistics with owner/operators while personally owning execution of the activity.
Track and report local activation results, including partnerships signed, events executed, and catering booked; maintain a simple outreach and partnership log or CRM.
Partner with the Regional Marketing Manager and Performance Analytics team to align local execution with market sales and traffic targets.
Facilitate accurate, timely communication of brand marketing programs, systems, and procedures to franchisees in the cluster.