Sr. Analyst, Local Store Marketer, Tim Hortons, US

Restaurant Brands International•Houston, TX

1d•Onsite

About The Position

The Local Store Marketer is a hands-on, field-based role responsible for driving sales, traffic, brand relevance, and catering and group-order business across an assigned cluster of approximately 10 Tim Hortons restaurants in the US. The role personally executes local marketing through direct outreach, community relationships, local activations, and events, rather than primarily coaching franchisees to carry out marketing activities. Success is measured through tangible sales and activity targets within the marketer’s control. This is a full-time field role. Most working time is spent traveling by car and in-market visiting businesses, offices, schools, gyms, and community organizations, rather than at a desk. Evening and weekend hours are required as needed to support events and Grand Openings.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Sales, or a related field, or equivalent relevant experience.
1–3 years of relevant experience in field marketing, sales, community relations, event marketing, or another client/customer-facing role.
Valid driver’s license and reliable personal vehicle; the role spends the substantial majority of its time on the road within the assigned market.
Flexible schedule and ability to work evenings and weekends to support local events, tailgates, and sponsorships.
Entrepreneurial, self-starting, and comfortable with direct and cold outreach; the role is measured on sales activities and results within the marketer’s control.
Strong interpersonal and relationship-building skills, with comfort representing the brand independently to community partners, local business owners, and civic organizations.
Organized and able to manage a personal book of local partnerships, events, and follow-ups with minimal daily supervision.
Proficiency in Microsoft Office, including Excel and PowerPoint, for activity tracking and reporting.
Honesty, high integrity, personal accountability, ownership, and passion for the success of the brand, market, and personal career growth.

Responsibilities

Personally execute local marketing activities within an assigned cluster of approximately 10 Tim Hortons restaurants to drive sales, traffic, and catering and group-order revenue.
Cold-call and visit local businesses, offices, schools, fraternities and sororities, gyms, and community organizations to build partnerships that generate catering, group orders, and repeat traffic.
Plan and execute grassroots community events, activations, sponsorships, and fundraisers to build brand awareness and goodwill.
Support and execute New Restaurant Openings, including pre-opening canvassing, grand-opening activations, and post-opening local marketing support.
Serve as the primary point of contact and brand ambassador for local community partners, sponsors, and civic organizations within the assigned cluster.
Support franchisee marketing execution at the restaurant level by coordinating logistics with owner/operators while personally owning execution of the activity.
Track and report local activation results, including partnerships signed, events executed, and catering booked; maintain a simple outreach and partnership log or CRM.
Partner with the Regional Marketing Manager and Performance Analytics team to align local execution with market sales and traffic targets.
Facilitate accurate, timely communication of brand marketing programs, systems, and procedures to franchisees within the cluster.