Sr. Analyst, Influencer Marketing
Ovative Group•Minneapolis, MN
•$75,000 - $93,000•Hybrid
About The Position
The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working alongside our client teams to create holistic strategy tailored to our clients’ goals. The Senior Analyst of Influencer will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.
Requirements
- 2+ years in an Influencer Marketing role developing and executing strategy and campaigns in an agency or a non-agency setting
- Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators driving both organic and paid strategies
- Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers
- Proven track record of developing and implementing influencer campaigns
- Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics
- Experience analyzing influencer-specific metrics
- Experience with a wide variety activating across social platforms (TikTok, Meta, YouTube, Pinterest, Snapchat, Twitch), 360 campaigns inclusive of experiential and/or alternative talent media touch points
- Strong verbal & written communication skills and client management skills
- Applicants must be legally authorized to work in the United States for any employer on a full-time basis, without current or future need for visa sponsorship.
Nice To Haves
- Digital agency experience or digital lead on the client-side
- Web analytics experience
- Utilization of Influencer tools and tech platforms (Google Analytics, Sprout Social, or similar influnecer sourcing platforms a plus)
Responsibilities
- Support development of campaign and long-term Influencer strategy for current Ovative clients
- Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities with full funnel impact aligning back to key KPI’s
- Provide one-to-one, strategic campaign planning and negotiate contracts with influencers
- Educate influencers on brand and expectations of content and campaigns, exhibiting strong skills in writing, editing, and proofreading to produce brand safe high-quality, channel-appropriate content for both internal and external audiences
- Document, analyze, and provide meaningful insights on campaign performance
- Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset
- Inform on influencer trends and partnership opportunities continuously monitoring cultural conversations, influencer trends, social platform evolutions and competitor activities to stay aligned with the evolving landscape
- Experience collaborating across key paid media channels to amplify influencer content through boosting and/or affiliate integration
- Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business
Benefits
- Access to all office spaces in MSP, NYC, and CHI
- Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
- Generous paid vacation policy
- 401k match program
- Top-notch health insurance options, inclusive of same sex partners
- Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
- Monthly stipend for your mobile phone and data plan
- Sabbatical program
- Charitable giving via our time and a financial match program
- Shenanigan’s Day
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
