Sr. Analyst, ECM - AD

The Kraft Heinz Company

1d • $89,800 - $112,200 • Remote

About The Position

This role involves leading the analysis of eCommerce business performance, shopper marketing campaigns, customer marketing initiatives, and investment effectiveness to identify optimization opportunities and growth-driving recommendations. The analyst will build and maintain recurring scorecards to track KPIs, campaign performance, and investment analytics. They will synthesize data into selling stories with clear recommendations for stakeholders, own campaign documentation, and partner with internal and external teams for execution and performance management. The position also supports the development of digital strategy by identifying trends and insights, and manages invoicing and bill-payment workflows. Additionally, the role involves adapting national brand creative to customer-specific needs and supporting the Senior Manager with business planning, budget tracking, and meeting preparation.

Requirements

• Strong analytical foundation with experience using Excel/Sheets and other reporting or dashboard tools to develop clear business insights and recommendations
• Proven ability to work autonomously, manage multiple priorities, and deliver high-quality work across internal and external stakeholders
• Clear verbal, written, visual, and presentation communication; able to turn complex data into a simple narrative
• Demonstrated ability to lead recurring business processes, reporting routines, or campaign analysis with a high level of ownership and follow-through
• Comfortable representing the eCommerce and customer marketing team internally across Sales, Category Leadership, Finance, Marketing, agencies, and customer-facing partners
• High ownership mindset with strong attention to detail and follow-through; organized, proactive, and solution-oriented
• Balances accuracy with speed, flags risks early, and keeps stakeholders aligned

Nice To Haves

• Experience in CPG, retail, eCommerce, syndicated data (Nielsen & IRI), customer marketing, and/or retail media is a plus
• Experience working with ADUSA an added bonus

Responsibilities

• Lead analysis of eCommerce business performance, shopper marketing campaigns, customer marketing initiatives, and investment effectiveness to identify optimization opportunities and growth-driving recommendations for ADUSA
• Build, maintain, and enhance recurring scorecards to track progress against eCommerce KPIs, campaign performance, investment analytics, and Perfect Screen execution for ADUSA
• Synthesize customer, consumer, and internal data into effective selling stories with clear “so what / now what” recommendations for internal and external stakeholders
• Own campaign and program documentation, including planned tactics, budgets, in-market assets, performance results, and key learnings; coordinate routines to share learnings and drive action
• Partner with internal cross-functional teams, agencies, vendors, retailers, and Retail Media Networks to support execution, performance management, and continuous improvement
• Support the development of holistic digital strategy by identifying performance trends, surfacing insights, and contributing thought leadership that shapes customer and business recommendations
• Manage and troubleshoot invoicing and bill-payment workflows across centralized bill pay teams, vendors, retailers, agencies, and Retail Media Networks; drive accountability for timely and accurate payments
• Adapt national brand creative and marketing plans to customer-specific needs in partnership with internal teams and agency partners
• Support Senior Manager with business planning and day-to-day execution, including budget tracking, customer-facing slides, media and brand meeting preparation, and other business support as needed
• Supports Lead and broader team with ad hoc requests based on business needs

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed