Sr. Ad Operations Manager

MyFitnessPal

1d•$110,000 - $170,000•Hybrid

About The Position

At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals. Our freemium app, supported by ads, is a key part of our mission to make food tracking accessible to everyone. MyFitnessPal aims to enhance the user experience by incorporating premium ad formats that are engaging for users while creating meaningful revenue opportunities as our user base continues to grow. As we expand our advertising business, we're also building new monetization opportunities beyond the app to help brands connect with our highly engaged health and wellness audience. About the role: The Sr. Ad Operation Manager is a senior individual contributor responsible for leading the execution, optimization, and operational strategy for MyFitnessPal's advertising business across owned-and-operated inventory and off-platform monetization channels. As the operational expert for our advertising business, you'll own campaign execution, yield optimization, and advertising operations across direct-sold, programmatic, email, IAM, paid social, audience extension, and emerging advertising products. Partnering closely with Sales, Client Success, Product, Engineering, Marketing, Lifecycle, Finance, and external partners, you'll develop scalable processes, drive operational excellence, and deliver exceptional experiences for both advertisers and MyFitnessPal members. The ideal candidate combines deep ad tech expertise with a strategic mindset and exceptional communication skills. You thrive in fast-paced environments, using data and technology to solve complex operational challenges while serving as a trusted partner to clients, agencies, technology partners, and cross-functional teams. You are comfortable leading both technical and commercial conversations, and you can translate complex concepts into actionable recommendations that improve campaign performance, unlock new revenue opportunities, and strengthen long-term partnerships.

Requirements

8+ years of experience in digital advertising operations
Experience managing advertising across owned-and-operated inventory and off-platform channels such as email, paid social, audience extension, retail media, or similar ecosystems
Expert knowledge of Google Ad Manager (GAM), SSPs, DSPs, programmatic advertising, and ad serving technologies
Experience with ad verification, attribution, measurement, and reporting platforms
Strong understanding of inventory management, campaign trafficking, yield optimization, and revenue operations
Experience supporting CRM and email advertising programs, paid social activation, or audience extension initiatives
Understanding of first-party audience activation, privacy regulations (GDPR, CCPA), identity solutions, and consent frameworks
Experience using Tableau or similar analytics and reporting tools
Comfortable presenting insights and recommendations to senior leadership, advertisers, agencies, and technology partners
Proven ability to influence cross-functional stakeholders without direct authority
Strong project management and organizational skills with the ability to balance multiple priorities in a fast-paced environment

Nice To Haves

Experience working within a mobile app, digital publisher, or media company is strongly preferred
Familiarity with Braze, Airtable, or similar customer engagement platforms is a plus

Responsibilities

Own end-to-end execution, delivery, optimization, and reporting for advertising campaigns across direct-sold, partnerships, programmatic, email sponsorships, paid social, audience extension, and emerging advertising products
Monitor campaign pacing and performance, proactively identify and resolve delivery issues, and ensure campaign goals and client commitments are met
Ensure flawless campaign execution through rigorous quality assurance and operational best practices.
Partner with Sales, Client Success, Marketing, CRM, and Product teams to launch, optimize, and scale advertising campaigns across owned and off-platform channels
Serve as the operational lead in advertiser and agency conversations, providing technical guidance, campaign recommendations, and strategic solutions that build trust and drive long-term partnerships
Collaborate with audience and data partners to activate first-party audiences in privacy-compliant ways that maximize advertiser value and revenue
Evaluate and operationalize new advertising products, monetization opportunities, and cross-channel measurement frameworks
Develop scalable workflows, documentation, automation, and operational best practices that improve efficiency and support business growth
Develop and execute yield optimization strategies across direct and programmatic demand sources.
Analyze campaign, inventory, pricing, and revenue performance to maximize advertising revenue while maintaining a positive member experience
Partner with Sales and Finance on forecasting, inventory planning, pricing strategies, and revenue optimization initiatives
Present recommendations and business insights to leadership and cross-functional stakeholders that inform monetization strategy and business decisions
Own relationships with key advertising technology platforms, including Google Ad Manager (GAM), SSPs, DSPs, measurement partners, and audience activation providers
Evaluate new advertising technologies, tools, and workflows to improve operational efficiency and support business growth
Drive automation initiatives that reduce manual work and improve campaign scalability
Stay current on industry trends, privacy regulations, identity solutions, and emerging advertising technologies, recommending new opportunities for MyFitnessPal