Ad Operations Senior Manager

Smadex SLU • Austin, TX

1d • Hybrid

About The Position

Smadex, a leading advertising technology company acquired by Entravision, is seeking an Ad Operations Senior Manager to join their team in Austin, TX. This hybrid role focuses on managing and optimizing high-value User Acquisition, Connected TV, and Retargeting campaigns for strategic clients across the Americas. The ideal candidate will be a senior operational owner, ensuring campaigns are launched, monitored, optimized, and scaled effectively, with a strong emphasis on performance, budget pacing, technical accuracy, and client goals. This position requires a blend of hands-on campaign management expertise, a data-driven approach, and proficiency in using performance insights and MMP data to drive results. It's an excellent opportunity for someone with strong mobile app promotion campaign experience to take ownership of complex accounts and contribute to the growth of a fast-moving AdTech team.

Requirements

• 3+ years of experience managing mobile app promotion campaigns, ideally across user acquisition and/or retargeting.
• Strong hands-on experience in mobile performance marketing, campaign optimization, and client KPI management.
• Experience working with multiple Mobile Measurement Partners, such as AppsFlyer, Adjust, Kochava, Singular, Branch, or similar.
• Strong analytical skills and comfort working with campaign data, attribution data, dashboards, spreadsheets, and performance reports.
• Ability to troubleshoot complex campaign issues across tracking, attribution, delivery, pacing, creatives, inventory, and performance.
• Excellent communication skills, with the ability to explain technical and operational topics clearly to both technical and non-technical stakeholders.
• Strong ownership mindset, attention to detail, and ability to manage multiple high-priority campaigns in a fast-paced environment.
• Experience collaborating with Account Management, Sales, Product, Data Science, Creative, or Engineering teams.
• Must have the current legal right to work in the United States. Smadex does not provide visa sponsorship for this role.

Nice To Haves

• Hands-on experience working with a programmatic DSP.
• Experience managing CTV campaigns.
• Experience with incrementality testing and MMM measurement.
• Familiarity with Excel, SQL, BI tools, or advanced data analysis workflows.
• Experience mentoring junior team members or improving AdOps processes in a scaling organization.

Responsibilities

• Own the day-to-day execution, monitoring, troubleshooting, and optimization of strategic UA Mobile, CTV, and Retargeting campaigns.
• Analyze campaign data, identify optimization opportunities, conduct A/B tests, and make data-driven decisions to improve scale, efficiency, retention, ROAS, and client KPIs.
• Utilize attribution and performance data from MMPs (e.g., AppsFlyer, Adjust, Kochava, Singular, Branch) to monitor performance and guide optimizations.
• Act as a senior point of contact for technical and operational troubleshooting, including tracking, attribution, pacing, delivery, creative, inventory, and performance issues.
• Partner closely with Account Management, Sales Engineering, Creative, Data Science, Product, and other internal teams to resolve issues and improve campaign outcomes.
• Translate complex operational or technical topics into clear, actionable updates for internal teams and client-facing stakeholders.
• Share knowledge, document best practices, and help mentor campaign managers or analysts through hands-on guidance and process improvements.

Benefits

• Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
• Join a highly motivated and young team.
• Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
• Great compensation package tailored to the U.S. market.
• Medical, dental, and vision benefits plans.
• Exposure to leading global app publishers and media partners in the digital advertising industry.
• Learning and training opportunities to grow your career.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed