Senior Measurement & Ad Operations Strategist

Northern•Toronto, ON

2d•CA$70,000 - CA$100,000•Hybrid

About The Position

Northern is seeking a Measurement & Ad Operations Strategist to join their paid media team. This role is crucial for connecting data to decision-making, focusing on tracking, tagging, and analytics leadership. The strategist will manage tracking and tagging infrastructure for paid campaigns, oversee the relationship with an external marketing mix modeling partner, and act as the analytics authority for GA4. Responsibilities include transforming platform, CRM, and web data into reliable reports and stepping in to manage paid media accounts when needed. The role offers flexibility with Northern's Connected Workplace Program, allowing for remote, hybrid, or in-office work within Canada.

Requirements

5-8+ years of experience in paid media, ad operations, marketing analytics, or measurement with hands-on ownership of tracking and reporting infrastructure.
Google Tag Manager (including server-side containers, dataLayers, UTM governance, HTML/JavaScript, and basic server/cloud concepts)
Server-side APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API)
SQL and dashboarding (Looker Studio, Tableau, or similar)
GA4 fluency required
Broad fluency across Meta, Google Ads, TikTok, LinkedIn, Snapchat, Reddit, and programmatic/DSP environments
CRM/first-party data integration with media platforms
At least one MMM or advanced measurement platform (Northbeam, Triple Whale, Measured, Recast, Prescient AI, Rockerbox) or in-house MMM building experience
Ability to design or interpret incrementality tests (geo holdouts, conversion lift studies)
Post-secondary degree in marketing, advertising, web development, computer science, or equivalent work experience
Clear communicator who translates technical data into business strategy for engineering, media, and client audiences.

Nice To Haves

Adobe Analytics a plus
Platform certifications a plus: GA4, Google Ads, Meta Blueprint, Google Tag Manager

Responsibilities

Architect and maintain client-side and server-side tracking (GTM web/server containers, dataLayers, Conversions APIs—Meta CAPI, Google Enhanced, TikTok Events API)
Own GA4 implementation and lead end-to-end tag QA
Troubleshoot tracking issues across self-serve and programmatic platforms
Keep architecture ahead of privacy shifts (iOS changes, cookie deprecation, consent mode)
Own reporting architecture, dashboards, and automated data pulls (paid, CRM, web analytics)
Build and scale AI-assisted reporting processes and manage connector tools (Supermetrics, PowerMyAnalytics)
Lead performance reporting and trend analysis for clients and internal leadership
Set measurement strategy and standards Northern applies across client accounts and internally
Own attribution modeling (multi-touch, data-driven) and incrementality testing (geo holdouts, conversion lift)
Serve as Northern's point of contact for external MMM consultant; sense-check inputs and outputs
Translate results into media budget and channel allocation recommendations
Act as measurement subject-matter expert on client calls and identify opportunities to expand services
Build and maintain CRM/first-party data connections to media platforms (Customer Match, Meta Custom Audiences/CAPI, offline conversions)
Establish data hygiene and refresh processes to keep audiences and conversion signals accurate
Own data feed setup, management, and optimization across accounts; troubleshoot disapprovals and rejections
Manage budget pacing with dashboards and alerts
Build ad scripts and rules-based automation to reduce manual upkeep
Lead day-to-day management of one or more paid media accounts (Meta and Google Ads primary)
Drive client success by launching data-driven campaigns and executing real-time optimizations
Identify process gaps and build scalable measurement and tracking workflows
Shape team-wide standards, tooling choices, and best practices; mentor team members on technical deliverables
Drive adoption of tracking and reporting standards across the paid media team