Sr. Analyst, eCategory Management - Walmart
About The Position
Here at Kraft Heinz, the eCommerce and Customer Marketing (ECM) team mission is to drive profitable, share-winning growth by understanding how consumers shop online, delivering fundamentals at scale, and integrating a digital-first mentality and approach into the org. The eCategory leadership team is an indispensable partner to our customers and sales organization, applying a digital lens to our integrative category work. We are focused on transforming the future within our categories faster and better than anyone else. We do this by being shopper-obsessed, activating as a high performing culture. We lead and act with integrity for the category first. We are consultants with a growth mindset. We are brilliant at the basics and love KHC and our customers. The Senior Analyst, eCategory Management role will be part of the broader Walmart eCategory team, responsible for leveraging data and insights to deliver eCommerce category strategy that will enable both category and KHC financial growth goals with Walmart. This role will act as the trusted Digital expert for WMT site merch and merchant team, influencing digital shelf fundamentals, search, and online merchandising to drive holistic category strategy across digital touchpoints.
Requirements
- Passion for high performance and digital success
- Strong CPG experience in Sales, Category Leadership, Insights, or eCommerce
- Highly analytical - ability to leverage data sources such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights (e.g., Scintilla, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator)
- Strong storytelling ability through strategic use of visual tools such as PowerPoint and Mekko and a customer mindset presentation style
- Strong problem-solving skills as well as intellectual curiosity, with a proven ability to work on multiple assignments and prioritize
- Ability to thrive in ambiguity with a self-starter, proactive mindset, working to continuously create and help define the future of digital category management
- Strong collaboration skills, ability to influence and drive change management
Responsibilities
- Act as the Digital Category Expert and trusted Advisor partner to WMT site merch and merchant teams to support strategic business and site planning, enabling eCommerce goals of topline sales growth, online penetration, and category share targets for top categories
- Provide objective, comprehensive, consumer-based insights and actionable recommendations utilizing tools such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights. Examples include Luminate, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator, Flywheel toolset, and instore execution opportunities
- Assist with delivering site merch strategy and building executional elements such as eShelving and taxonomy, holistic search opportunities, visual nav, substitutions, merchandising and tentpole hubs (e.g. back to school), and macro site planning
- Analyze multiple sets of data (POS, panel, shopper behavior, etc.) and validate data accuracy as needed; Complete eCategory WMT reporting and share out with internal category advisor team and external merchant teams
- Collaborate horizontally and vertically with both internal and external stakeholders across multiple functions (merchants, site merchandising, etc.) to align and successfully execute digital category initiatives
- Identify white space digital opportunities to proactively uncover potential growth areas for both the category, with advanced storytelling skills and by leveraging tools such as PowerBI, Tableau, and Excel
Benefits
- Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
- Events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
- Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Employee Assistance Program, Wellbeing Programs, Family Support Programs
- 401k, Life, Accidental Death & Dismemberment, Disability
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
