Sr Analyst – Digital, Application Data

Genuine Parts Company•Jacksonville, FL

2d•Hybrid

About The Position

Genuine Parts Company is seeking a Senior Content Data Analyst, Application Data to join its eComm & Digital Operations team. The role owns vehicle fitment data and supports the design and implementation of systems, science, and processes that improve the quality of foundational catalog data. The analyst works with Technology, Finance, Category Management, Merchandising, Customer Experience, Operations, Product, User Experience, Engineering, suppliers, and other stakeholders to manage and improve complex product catalog data. The position manages high-volume, complex product categories and develops strategies with category and supplier participation to meet data-quality KPIs. It involves analyzing application data from multiple sources, identifying trends and actionable improvements, and improving vehicle application records and customer experience. The analyst also supports data onboarding, governance, management, analytics, and long-term Product Data & Catalog initiatives, while owning the breadth and quality of assigned product categories. The position is based at the Atlanta office. Eligible employees may work a hybrid remote schedule under the company’s Flexible Work Policy.

Requirements

Bachelor’s degree in computer information systems, computer science, data science, or a related field.
At least 2 years of experience in data management and vehicle application mapping in the automotive industry; 5 or more years preferred.
In-depth knowledge of Auto Care Association ACES standards and supporting databases.
Knowledge of FMSI and Interchange.
At least 2 years of experience with data platforms and processes, including STIBO/STEP, BI reporting with Power BI, metadata management, data governance, master data management, and data catalog; 5 or more years preferred.
Demonstrated experience in data quality management and data process improvement at scale.
Proficiency in Microsoft Office, including advanced Excel knowledge.
Ability to document, communicate, implement, and operationalize complex processes.
Ability to interpret data and communicate findings clearly, concisely, and effectively so others can take action.
Ability to work strategically while also addressing complex details of data and content.
Experience connecting business strategy to data needs and opportunities, and acting with urgency to improve current and future execution.
In-depth knowledge of a specialty area and a solid grasp of industry standards and practices.
Analytical thinking, strong problem-solving skills, and an owner mentality.
Excellent communication and presentation skills.

Nice To Haves

Automotive Content Professional (ACP) certification.
Automotive Aftermarket Professional (AAP) certification.
Master Automotive Aftermarket Professional (MAAP) certification.
ASE Parts Specialist certification.
Five or more years of experience in data management and vehicle application mapping in the automotive industry.
Five or more years of experience with data platforms and processes, including STIBO/STEP, Power BI reporting, metadata management, data governance, master data management, and data catalog.

Responsibilities

Ensure communication and collaboration across Category, Operations, Supplier, UX, Product, and Engineering teams so information flows smoothly into and out of core systems.
Optimize the customer experience using a variety of inputs and clearly explain the rationale and data behind decisions.
Analyze complex application data from multiple sources to validate record completeness and correctness, and engage appropriate contacts to update source data.
Assist junior team members as needed.
Facilitate the exchange of vehicle information, assets, and updates to improve product listings and business performance.
Manage application data, digital assets, and content within GPC PIM, maintaining accuracy, completeness, and consistency across product records.
Serve as the primary point of contact between GPC and Supplier Partners, facilitating communication, onboarding, and information exchange.
Train and support manufacturers in updating and maintaining application records, assets, and specifications.
Conduct regular audits and quality checks to ensure application data meets industry standards and best practices.
Address and resolve application-data issues and discrepancies.
Support transformation and long-term strategic execution of Product Data & Catalog initiatives.
Help develop a roadmap to optimize supplier and application data in GPC systems.
Partner with Product and Engineering to improve Product Information Management tooling.
Define, implement, and maintain team OKRs, KPIs, data policies, standards, and processes to ensure data accuracy, completeness, and consistency.
Plan and facilitate the exposure of new data elements, manage intake, and assess requests for new data attributes.
Continuously improve end-to-end processes, including data governance, quality audits, and process reviews.
Perform other duties as assigned.