Sr Analyst Channel Strategy Small Format

The Hershey CompanyLower Swatara Township, PA
Onsite

About The Position

This group of Senior Analysts is responsible for developing, analyzing, and executing channel strategies for a variety of formats, focusing on CMG, salty, and protein categories. They provide insights and recommendations to optimize sales and market share, working closely with commercial and merchandising teams to support strategic initiatives across multiple channels and customer segments.

Requirements

  • Advanced analytical skills
  • Market and sales data expertise
  • Strong communication and collaboration
  • Strategic thinking
  • Detail orientation and accuracy
  • 3-5 years of relevant experience

Responsibilities

  • Analyze channel performance and identify growth opportunities.
  • Develop actionable strategies for channel expansion and optimization.
  • Support commercial planning and execution for key accounts.
  • Integrate innovation into channel strategies.
  • Collaborate with internal stakeholders for seamless strategy implementation.
  • Segment-focused analysis (CMG, salty, protein)
  • Seasonal and everyday channel strategies
  • Large, small, and growth format adaptation
  • Data-driven decision making
  • Multi-channel collaboration
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