Sr. AI Enabled Content/Growth Strategist

WELL Health Technologies Corp•Vancouver, BC

59d•$95,000 - $115,000•Hybrid

About The Position

WELL Health is modernizing healthcare by making it more proactive, preventative, and patient centered. We support clinicians with best-in-class digital tools while helping patients access trusted health information and continuous care. Preventative healthcare and longevity are central to our long-term mission. As we expand in this space, we are investing in thoughtful, research-driven communication that builds trust and drives meaningful engagement with consumers. This role will directly shape how audiences understand and engage with their health. The Sr. AI Enabled Content/Growth Strategist is a senior individual contributor responsible for developing and executing WELL Health’s organic content and lifecycle growth strategy. This role blends: • Healthcare research and expert-level writing • Direct-to-consumer storytelling • Lifecycle and CRM communication strategy • Organic go-to-market strategy • AI-enabled research and content workflows You will both develop strategy and personally produce high-quality content, ensuring it supports acquisition, engagement, trust, and long-term customer relationships. This is not a pure content role and not a paid media role. It is a strategic organic growth role grounded in credibility, measurable impact, and AI-enabled productivity.

Requirements

5+ years in content strategy, communications, or organic growth roles
Strong ability to independently research and produce high-quality written content
Demonstrated use of AI tools (e.g., ChatGPT, Claude, Perplexity) for research and strategic work
Strong prompt writing and AI workflow development skills
Experience working in regulated industries
Understanding of acquisition and lifecycle marketing
Experience collaborating with cross-functional teams

Nice To Haves

Experience in preventative healthcare, healthcare, or longevity
Experience building lifecycle communication programs

Responsibilities

Develop and refine WELL Health’s organic content strategy aligned with marketing objectives
Identify market opportunities, search demand, and content gaps using AI-assisted analysis
Define how content supports each stage of the funnel: awareness, consideration, conversion, and retention
Partner with internal teams to align messaging with priority initiatives
Contribute to experimentation frameworks to continuously improve performance
Conduct research on preventative healthcare, longevity, and related topics
Use AI-assisted research workflows to synthesize medical literature and credible sources
Translate complex health topics into clear, responsible consumer education
Write high-quality long-form and short-form content
Maintain rigorous standards around accuracy, citations, and healthcare claims
Design lifecycle communication programs including onboarding and lead nurture sequences
Define messaging and content sequencing across the customer journey
Collaborate with internal teams to deploy, measure, and optimize programs
Balance in-depth healthcare education with accessible, engaging content
Maintain a consistent and trusted direct-to-consumer voice
Build scalable AI-supported workflows to increase content output without sacrificing quality
Measure how content contributes to organic traffic, engagement, conversion, and retention
Use performance data and AI-assisted analysis to refine strategy and messaging
Align content KPIs with broader marketing and business objectives
Use advanced AI tools (e.g., ChatGPT, Claude, Perplexity) to accelerate research, analysis, and content creation
Design workflows that increase strategic output and content velocity
Explore multiple strategic hypotheses and messaging frameworks quickly
Apply strong editorial judgment and fact-checking to all AI-assisted outputs