Sr ABM SkinnyPop
About The Position
The Salty Marketing Brand Teams set growth ambitions, activate consumer connections, and manage in-year performance for Hershey’s Salty business, including Skinny Pop, Dot’s, and Pirate’s Booty. In this role, you will help translate the Skinny Pop brand strategy into strong, consistent in-market performance. You will own core business analytics, identify consumer and customer risks and opportunities, and partner across the organization to deliver annual plans, brand health priorities, and commercial execution. This remote-eligible U.S. role reports to the Manager, Skinny Pop Brand Team (Health/Delivery) and has no direct reports.
Requirements
- Minimum 3 years of relevant brand management, commercial, or analytics experience.
- Strong analytical skills with the ability to integrate multiple data sources and convert insights into action.
- Experience with syndicated data such as Circana or Nielsen, plus financial and P&L aptitude.
- Excellent project management and organizational skills, with the ability to lead multiple priorities in a fast-paced environment.
- Clear, executive-ready written and verbal communication skills and confidence presenting recommendations to senior leaders.
- Collaborative, curious, and accountable approach, with the ability to lead without authority and apply a consumer-centric, general management mindset.
Nice To Haves
- MBA or relevant master’s degree preferred.
Responsibilities
- Own recurring reviews of brand performance across key point-of-sale and panel metrics, translating findings into clear business implications.
- Drive business reviews, annual planning, and sufficiency work through fact-based narratives, recommendations, and follow-through actions.
- Track commercial plan execution across priority customers and channels, surfacing gaps, risks, and opportunities with cross-functional partners.
- Lead near-term and in-year projects aligned with Skinny Pop business objectives.
- Communicate growth opportunities and business priorities to Sales and the broader commercial organization.
- Partner closely with Commercial Strategy, Customer Planning, Packtypes, Category Management, Supply Chain/OBD, Finance, and Consumer Insights.
Benefits
- Medical, dental, and vision coverage
- Wellness programs that support your physical and mental health
- Competitive pay
- Annual incentive opportunities
- 401(k) with company match
- Paid time off
- Company holidays
- Flexible ways of working where applicable
- Career development programs
- Learning opportunities
- Internal mobility
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
