ABM & Digital Marketing Contractor

Chadwick Martin Bailey Inc.•Boston, MA

1d•$50 - $60•Remote

About The Position

The ABM and Digital Marketing Contractor supports CMB’s Brand Growth team in our mission to engage and convert new accounts, expand contacts within growth accounts, and expand usage among key accounts. This role collaborates across teams to deliver high-value content to clients and prospects, plans and executes integrated multi-channel campaigns, and analyzes performance to continuously optimize strategies. From sales collateral and marketing content to account-based marketing programs, webinars, and conferences, this role helps turn strategy into campaigns that build pipeline and accelerate deals. The role will work up to 30 hours per week and is offered remotely. It reports jointly into the Content Strategy and Business Development leaders, and has the potential to transition to a full time role in 6–12 months.

Requirements

Experience building campaigns for enterprise B2B marketers is required for this role
Comfortable using marketing technology to measure performance and optimize results.
5+ years of experience in B2B digital marketing, with hands-on responsibility for content development, email and social campaigns, webinars, and events.
Understanding of ABM principles, strategies and best practices.
Experience in marketing to large B2B enterprises, selling marketing or insights products or services.
Familiarity with digital advertising using DemandBase or other ABM systems.
Expert user of HubSpot marketing and sales solutions for automation.
Comfort with CMS platforms and landing page builders
Knowledge of HTML/CSS for email formatting a plus.
Experience with webinar/event platforms.
Understanding of AEO/GEO a plus.
Proven ability to think strategically, with exceptional attention to detail in execution.
Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders
Highly organized and efficient with the ability to develop and execute against an evolving plan.
Strong project management, time management, and prioritization skills to oversee multiple priorities in a fast-paced environment
Demonstrated ability to achieve results working cross-functionally with sales, marketing and product development teams.
Analytical mindset and familiarity with campaign KPIs and performance metrics.
Experience in testing and optimizing campaigns for performance, with expertise in driving web traffic, MQLs, and SQLs as well as optimizing conversion from discovery to exploration, evaluation and advocacy.

Nice To Haves

Knowledge of HTML/CSS for email formatting a plus.
Understanding of AEO/GEO a plus.

Responsibilities

Develops capabilities presentation, case studies, videos and one-pagers on core capabilities and thought leadership pillars. Updates and maintains sales collateral.
Supports the development and maintenance of Learning Workshop content, ensuring it is modular and customizable to account team needs and objectives.
Manages sales enablement content within HighSpot, optimizing structure, tagging, and usage based on data, feedback, and sales performance insights.
Curates conference and event-related content, working with the Design Team to consistently implement the brand across external touchpoints.
Collaborates on content creation for business development outreach, including targeted emails, video case studies, and other growth-focused assets.
Develops short-form and long-form marketing content, including papers, guides, and blogs leveraging source materials and generative AI tools.
Writes content to support campaigns, landing pages, emails and social posts, ensuring relevance and alignment to buyer needs.
Manages website content writing, coordinating with external agencies as needed to ensure accuracy, freshness, and brand consistency.
Collaborates with sales and business development to identify high-value accounts, decision-makers and influencers
Supports Business Development with cross-functionally coordination to plan and assist with ABM programs (1:1, 1:few, 1:many) targeting specific accounts, specific industries that generate new pipeline and accelerate deals for key target accounts
Leverages existing content to develop compelling messaging aligned to client and prospect needs and their purchase journey
Owns end-to-end planning and execution of webinars, virtual and live events
Collaborates with internal teams and guest speakers on event strategy, content, promotion, and logistics
Tracks registration and attendance, coordinates follow-up communications, and analyzes post-event performance with Business Development