About The Position

We’re looking for a Sales Development Representative (SDR) based in the US to support our Sponsorship Sales team, focusing on generating and qualifying leads across our events and digital sponsorship portfolio. This is a remote freelance/contract role, designed to expand our reach across US time zones and drive new business opportunities within North America. You’ll play a key role in building pipeline, identifying target accounts, engaging decision-makers, and booking high-quality meetings for our senior sponsorship sales team. This role is ideal for someone who thrives in high-volume outreach, fast-paced sales environments, and early-stage conversations that open doors.

Requirements

  • Previous experience in sales development, lead generation, or outbound prospecting (B2B experience preferred).
  • Comfortable working in a high-volume outreach environment with clear activity and performance targets.
  • Strong written and verbal communication skills, with confidence engaging US-based stakeholders.
  • Familiarity with tools such as HubSpot, LinkedIn Sales Navigator, Smartlead, Aircall, or similar.
  • Self-motivated and disciplined, able to perform in a remote, freelance setup with autonomy.
  • Strong time management and ability to prioritize outreach, follow-ups, and pipeline effectively.
  • A collaborative attitude, success at The Alliance is a team sport.

Responsibilities

  • Lead Generation: Research and identify high-potential companies and decision-makers using LinkedIn, CRM data, and sales intelligence tools.
  • Outbound Prospecting: Conduct high-volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team.
  • Qualification: Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps.
  • CRM Management: Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up.
  • Collaboration: Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists.
  • Performance Goals: Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion.
  • Market Awareness: Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities.

Benefits

  • Base hourly/monthly rate & on-target earnings commission on all sales generated from meetings booked
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