Sponsorship Sales Development Representative (US Remote)

Product Marketing Alliance

3d•Remote

About The Position

The Alliance is a leader in digital communities, providing platforms for professionals in areas like product marketing, sales enablement, product-led growth, AI, and customer success. They connect industry leaders and innovators through networking opportunities, sharing trends, challenges, tactics, and tools, and fostering meaningful connections. This role is for a Sales Development Representative (SDR) based in the US to support the Sponsorship Sales team. The focus is on generating and qualifying leads for the company's events and digital sponsorship portfolio. This is a remote freelance/contract position aimed at expanding reach across US time zones and driving new business in North America. The SDR will be crucial in building pipeline, identifying target accounts, engaging decision-makers, and scheduling high-quality meetings for the senior sponsorship sales team. The ideal candidate thrives in high-volume outreach, fast-paced sales environments, and early-stage conversations.

Requirements

Previous experience in sales development, lead generation, or outbound prospecting (B2B experience preferred).
Comfortable working in a high-volume outreach environment with clear activity and performance targets.
Strong written and verbal communication skills, with confidence engaging US-based stakeholders.
Familiarity with tools such as HubSpot, LinkedIn Sales Navigator, Smartlead, Aircall, or similar.
Self-motivated and disciplined, able to perform in a remote, freelance setup with autonomy.
Strong time management and ability to prioritize outreach, follow-ups, and pipeline effectively.
A collaborative attitude, success at The Alliance is a team sport.

Responsibilities

Research and identify high-potential companies and decision-makers using LinkedIn, CRM data, and sales intelligence tools.
Conduct high-volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team.
Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps.
Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up.
Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists.
Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion.
Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities.