Specification Program Specialist

Watts Water•North Andover, MA

18d•Hybrid

About The Position

Watts is seeking a driven and strategic Specification Programs Specialist to develop, implement, evaluate, and continuously improve specification programs that engage architects, engineers, and design professionals. The role serves as the internal subject matter expert and primary business owner for specification marketing initiatives, partnering with Sales, Marketing, Product Management, vendors, industry organizations, and strategic partners to increase specification adoption, strengthen brand preference, and support business growth across Watts’ product portfolio. The position uses independent judgment to assess program effectiveness, identify market opportunities, prioritize initiatives, and recommend actions supporting organizational objectives. It reports to the Manager, Sales Enablement and has no supervisory responsibilities. The position follows a hybrid schedule based at Watts’ North Andover, Massachusetts office: in office Monday through Wednesday and remote Thursday and Friday. Travel is up to 15%, including customer meetings, industry events, association activities, training programs, and other business-related engagements. The role works in an office environment and requires use of standard office equipment and the ability to perform desk-based and occasional light-material handling tasks. The expected salary range is $86,000–$103,000 per year, with actual compensation dependent on individual skills, experience, qualifications, and applicable law. The position is at will. Watts offers permanent-role benefits including medical and dental coverage, retirement benefits, paid maternity and paternity leave, 10 paid holidays, paid time off, professional development, educational reimbursement, fitness reimbursements, and employee discounts.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent relevant work experience may be considered in place of a degree.
At least five years of progressive experience in Marketing, Communications, Sales Enablement, Program Management, or a related discipline.
Experience developing, implementing, evaluating, and improving marketing programs or customer engagement initiatives that produce measurable business results.
Ability to analyze information, evaluate alternatives, exercise independent judgment, and develop recommendations supporting business objectives and operational effectiveness.
Strong project and program management skills, including the ability to independently manage multiple priorities and deadlines.
Excellent verbal, written, presentation, and stakeholder management skills.
Proficiency with Microsoft Office applications, including Word, Excel, PowerPoint, and Teams.
Understanding of and adherence to applicable laws, company policies, regulations, and business practices.
Must establish employment eligibility and satisfactorily complete background checks and required pre-employment testing.
Ability to remain seated at a desk or workstation for extended periods and perform repetitive keyboard and mouse tasks.
Ability to move around the office and organize or transport files, packages, or other office-related materials.
Ability to read documents, use a computer, perform data entry, and communicate clearly with management and coworkers.
Ability to operate standard office equipment, including computers, printers, phones, and copiers.
Ability to occasionally lift and carry light objects such as office supplies, documents, or small equipment.
Ability to travel up to 15% for business-related engagements.

Nice To Haves

Experience marketing to architects, engineers, designers, contractors, or other specification decision-makers in construction, MEP, water quality, industrial, or manufacturing markets.
Experience managing external vendors, industry partnerships, continuing education programs, webinars, or specification-focused marketing initiatives.
Ability to influence stakeholders and drive results across multiple business functions without direct authority.
Strong analytical skills and experience measuring program effectiveness and using data to guide recommendations and business decisions.
Experience with specification platforms, digital engagement tools, CRM systems, marketing automation platforms, or related customer engagement and market development technologies.

Responsibilities

Lead the strategy, execution, measurement, and continuous improvement of specification programs to increase adoption and engagement among architects, engineers, and design professionals.
Serve as the primary business owner for specification marketing programs and align them with organizational objectives, marketing strategies, and commercial priorities.
Evaluate program performance, market trends, customer engagement data, and competitive activity to identify opportunities and recommend initiatives.
Independently analyze results and recommend implementation, enhancement, expansion, or discontinuation of programs, tools, and initiatives.
Develop and execute annual specification marketing plans supporting specification growth, customer engagement, and brand preference across Watts’ products and solutions.
Partner with Sales, Marketing, Product Management, and other cross-functional teams to identify growth opportunities and implement strategic initiatives.
Evaluate, manage, and optimize relationships with specification program vendors, industry organizations, and strategic partners.
Research industry trends, customer needs, emerging technologies, and best practices, and recommend strategies and program enhancements.
Develop and oversee targeted communications, educational programs, continuing education initiatives, webinars, trade association partnerships, and other engagement activities.
Guide development and deployment of specification support tools, promotional resources, and customer-facing materials.
Serve as an internal subject matter expert on specification marketing programs, customer engagement strategies, and industry partnership opportunities.
Perform other projects and duties assigned by the Manager, Sales Enablement, or Company management.
Adhere to Watts’ values, cultural beliefs, personnel policies, procedures, and standards of process, and maintain productive collaborative relationships with colleagues.