Specialist / Sr. Specialist Stores Brand Experience Marketing - Hollister

Abercrombie & Fitch•Columbus, OH

1d•Hybrid

About The Position

The Specialist / Sr. Specialist Stores Brand Experience Marketing is responsible for the store marketing experience, strategy, and execution within the Hollister brands. This individual is the team expert in the customer journey and brand throughout stores and is accountable for ideating and creating original branded content, along with fostering the organization and cross-functional partnerships required to execute against the overall brand strategy. This job is located at our Global Home Office in Columbus, Ohio.

Requirements

Bachelor’s degree in Marketing, Advertising or related experience
4-6 years of Marketing experience
Experience in store marketing, visual merchandising, print, and/or marketing strategy preferred
A strong eye for quality and trend as it relates to the Abercrombie & Fitch stores and brand
Experience managing and collaborating with large cross-functional teams in a fast-paced environment

Responsibilities

Store channel owner- is expert in customer journey and brand throughout stores and beyond-understands how customers shop digital (including influencer and social) and store channels in tandem
Owns store marketing experience strategy, optimization, and planning- seeing through seasonal stores initiatives from experience sprint to execution
Builds relationships with regional and district store managers to regularly get feedback on how customers experience our marketing
Marketplace expert- is relentless about comp shopping and understands what competitors are doing
Partners closely with the Data & Analytics, testing, and customer insights teams to understand data behind customer journey
Reviews and proofs all seasonal content, ensuring strategy and brand standard cuts through in marketing
Provides strategic feedback and voices curiosities on marketing content
Works closely with international teams, PCM/visual, and store operations on store nuances, with a strong understanding of various store types, fixturing and unique marketing needs across store tiers
Owns experience map and JIRA ticket creation for seasonal store marketing, ensuring accuracy and deadlines being met
Stores Marketing Budget planning and accountability in partnership with Procurement lead
Represents and leads seasonal strategy in leadership meetings/reviews
Regularly audits stores to ensure seamless customer journey/accurate content
Leads the planning of store content updates and operational excellence
Owns various processes and strategic initiatives including: elevated experience ideation & execution, new sign type exploration & implementation, promo marketing support
Support brand strategy team with in-store events when needed
Accountable for New Store Openings and ensuring each store receives marketing by premiere date

Benefits

Incentive bonus program
Annual companywide review process
Flexible spending accounts
Medical, dental and vision insurance
Life and disability insurance
Associate assistance program
Paid parental and adoption leave
Access to fertility and adoption benefits through Carrot
Access to mental health and wellness app, Headspace
Paid time off
One paid volunteer day per year
Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
Seven associate wellness half days per year
Merchandise discount on all of our brands
Opportunities for career advancement, we believe in promoting from within
Access to multiple Associate Resource Groups
Global team of people who will celebrate you for being YOU!