Assistant / Associate Specialist Digital Brand Experience - Hollister

Abercrombie & Fitch•Columbus, OH

1d•Onsite

About The Position

The Assistant / Associate Specialist, Brand Experience Digital role will lead end-to-end strategy development and execution for the Hollister site and app. They are a core member of the brand experience pod, ensuring that brand marketing campaigns are translated through customer-facing messaging in internal digital channels. They partner with several cross-functional teams across the organization, including Merchandising, Marketing Creative, and Digital Operations. The Digital Specialist is the subject matter expert in digital content strategy, bringing critical thinking and creative problem-solving to maximize internal digital campaign and product support. This job is located at our Global Home Office in Columbus, Ohio.

Requirements

Bachelor’s Degree or related experience
3+ years of experience in digital channels (marketing experience preferred, general digital experience required)
High attention to detail, organization, and time management
Strong conceptual analytical skills
Experience collaborating in a highly cross-functional organization
Strong understanding of digital customer experiences and performance metrics

Nice To Haves

Jira, Mural or Figma experience is a plus

Responsibilities

Owns site and app (seasonal and weekly) marketing content strategy, optimization, and planning.
Sees through content updates for owned channels from planning to execution
Understands how other marketing channels (like paid, social, affiliate, etc) work together to form total customer journey by partnering closely with other channel owners
Partners closely with Data & Analytics, customer insights, and product/UX to understand data behind customer journey
Marketplace expert- is relentless about patterning and understands what competitors are doing
Reviews and proofs all seasonal & weekly content, ensuring strategy and brand cuts through in marketing.
Provides strategic feedback and voices curiosities on marketing content.
Owns seasonal and weekly site and app learning agenda, including seasonal A/B testing
Partners with ECM, Audience Strategy, Site Merch, Promo Planning and Digital Operations to have deep understanding of current site capabilities, e-spots, audiences, and audience goals
Ensures the right digital content is shown to the right customer audience at the right time
Supports seasonal planning and new digital initiatives, helping translate strategic priorities into customer-facing digital experiences
Provides strategic recommendations during content reviews, planning discussions, and leadership shareouts
Monitors site and app experiences to ensure content accuracy, brand consistency, and executional excellence

Benefits

Incentive bonus program
Annual companywide review process
Flexible spending accounts
Medical, dental and vision insurance
Life and disability insurance
Associate assistance program
Paid parental and adoption leave
Access to fertility and adoption benefits through Carrot
Access to mental health and wellness app, Headspace
Paid time off
One paid volunteer day per year, allowing you to give back to your community
Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
Seven associate wellness half days per year
Merchandise discount on all of our brands
Opportunities for career advancement, we believe in promoting from within
Access to multiple Associate Resource Groups
Global team of people who will celebrate you for being YOU!