Specialist, Social Media & Graphic Design

Carnival Corporation•Miami, FL

1d•Hybrid

About The Position

The Specialist, Social Media & Graphic Design is responsible for growing and elevating Carnival Cruise Line's trade social media presence across Carnival-owned channels, travel advisor communities, and partner social platforms. As the primary owner of Carnival's Trade Facebook Page, dedicated Travel Advisor Facebook Group, and other trade-facing social channels, this role develops content that informs, engages, and connects with travel advisors while supporting brand announcements, promotions, events, and key trade marketing initiatives. This position owns the trade social media content calendar from planning through execution, identifying content opportunities, creating compelling social content, actively participating in advisor and partner communities, and driving audience growth through both organic and paid social media efforts. Working closely with Trade Marketing leadership, Consumer Marketing, Brand, Creative Services, Sales, Public Relations, and other cross-functional stakeholders, the role helps ensure a consistent and authentic voice while maintaining alignment with Carnival's broader brand campaigns, messaging priorities, and visual standards. Success in this role requires a strong understanding of the travel advisor community and a passion for delivering an engaging and responsive social experience. The position actively interacts with advisors across social platforms, responds promptly to questions and inquiries, and serves as a trusted resource for the community. Strong judgment, proactive thinking, excellent time management, and the ability to anticipate needs and act quickly are essential. Through ongoing analysis of audience feedback, performance metrics, and social media trends, the role continuously identifies opportunities to strengthen relationships, grow audiences, and enhance engagement. In addition to social media responsibilities, this role serves as a Graphic Designer and creative resource for the Trade Marketing Creative Services team, designing and developing a wide range of marketing assets including social media content, digital advertising, presentations, sales materials, event collateral, email campaigns, and partner marketing communications. A strong portfolio and demonstrated expertise in graphic design and social media campaign management are essential. The ideal candidate is creative, passionate, highly collaborative, and thrives in a fast-paced environment.

Requirements

Bachelor's degree in Marketing, Communications, Graphic Design, Advertising, Digital Media, Web Development, or a related field.
3-5 years of experience in social media management, community management, graphic design, digital marketing, or a related marketing role.
Experience developing and executing social media content strategies, including content planning, editorial calendar management, audience engagement, and community growth across multiple social media platforms.
Experience managing paid social media campaigns, including audience targeting, optimization, performance tracking, analytics, and reporting.
Proven ability to build online communities, drive engagement, and leverage performance insights to optimize content and campaign effectiveness.
Demonstrated expertise in graphic design with a strong portfolio showcasing concept development, visual storytelling, and the creation of social, digital, and print marketing materials.
Expert proficiency in Adobe Creative Suite, including InDesign, Photoshop, and Illustrator, with experience concepting, designing, and producing a variety of marketing assets including social media content, email campaigns, digital advertising, presentations, sales materials, event collateral, and partner marketing communications.
Proven ability to interpret and apply brand standards while maintaining a consistent brand identity across social media, digital, print, and partner marketing communications.
Experience using project management tools such as Asana to coordinate workflows, manage priorities, and collaborate across cross-functional teams preferred.
Knowledge of Salesforce and basic HTML is a plus.
Proven written, verbal, and visual communication skills, with the ability to collaborate effectively across cross-functional teams and build productive relationships with internal stakeholders and external partners.
Strong organizational skills, attention to detail, and the ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment.
Customer-focused mindset with strong judgment, responsiveness, and the ability to serve as a trusted resource within online communities and social media channels.
Proficiency in Microsoft PowerPoint, Word, and Excel.

Nice To Haves

Cruise, travel, hospitality, or related industry experience preferred but not required.
Experience in the cruise, travel, hospitality, or broader B2B marketing industry is preferred but not required.

Responsibilities

Own the trade social media content calendar from planning through execution, identifying content opportunities and developing engaging content that supports brand announcements, promotions, events, and key trade marketing initiatives.
Create, schedule, publish, and optimize content across Carnival-owned trade social channels.
Monitor content performance and social media trends to continuously improve audience growth, engagement, and overall channel effectiveness.
Manage and optimize paid social media campaigns, including audience targeting, creative development, performance tracking, and reporting to maximize reach and engagement.
Manage the day-to-day engagement across Carnival's Trade Facebook Page, dedicated Travel Advisor Facebook Group, and other travel advisor and partner social communities.
Actively interact with travel advisors by responding to questions, providing timely and accurate information, facilitating conversations, and fostering a positive and engaging community experience.
Monitor discussions, identify opportunities for engagement, and collaborate with internal stakeholders to gather information and address travel advisor needs.
Develop strong working relationships across Sales, Public Relations, Marketing, and other business areas to ensure advisor inquiries are resolved quickly and accurately.
Exercise sound judgment, proactive thinking, and strong time management while serving as a trusted resource for the travel advisor community.
Develop, execute, and monitor paid social media campaigns supporting Trade Marketing objectives.
Analyze campaign and audience performance metrics, identify optimization opportunities, and provide reporting and recommendations to improve effectiveness and return on investment.
Concept, design, and execute a wide range of trade marketing materials across digital and print channels, including social media content, email campaigns, digital advertising, sales and promotional materials, presentations, event collateral, and partner marketing communications.
Serve as a creative resource and brand champion for the Trade Marketing team, bringing fresh ideas, strong visual storytelling, and thoughtful design solutions to a variety of initiatives.
Translate marketing priorities and business needs into engaging content that resonates with travel advisors while ensuring all materials align with Carnival's brand standards and visual identity.
Utilize Adobe Creative Suite (InDesign, Photoshop, Illustrator) and other creative tools to deliver high-quality work from concept through final execution.
Maintain strong attention to detail, organization, and project management while balancing multiple priorities in a fast-paced environment.

Benefits

Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Company paid term life insurance and disability coverage
401(k) plan that includes a company match
Employee Stock Purchase plan
Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement
On-site Fitness center at our Miami campus