Specialist Social Media and Influencer Marketing

Avispa Technology•Burbank, CA

21h•Hybrid

About The Position

A leading video, audio, and voice technologies company is seeking a Specialist, Social Media and Influencer Marketing, to lead social, influencer, and paid digital strategies across the Americas, driving culturally relevant, high-impact campaigns that elevate brand engagement, reach, and storytelling among entertainment and technology audiences.

Requirements

4-6+ years of experience in influencer marketing, social media marketing, and paid digital media, preferably with entertainment, technology, media, or culture-driven brands.
Experience serving as a subject matter expert or regional lead for social and influencer marketing with a strong understanding of social platforms, creator ecosystems, and digital culture across the U.S. and Latin America.
Proven success working independently, creating and executing multi-platform social campaigns and influencer activations with YouTube and social media influencers at a regional or market level.
Working knowledge of paid social & digital media fundamentals, including targeting, creative testing, and performance optimization.
Experience creating static or video graphics using tools like Canva, Adobe Premiere Pro, and/or Adobe Photoshop for posts across social platforms.
Experience using social publishing, listening, and analytics tools (e.g., Sprout, Sprinklr, native platform tools).
Fluency in English and Spanish is required (written and verbal).
Creative and pop-culture savvy, with proven examples of managing social and influencer programs for brands in an authentic way.
Up to 25% travel required, including within the U.S. and Latin America.

Nice To Haves

Portuguese fluency to support the U.S. and LATAM markets is preferred.

Responsibilities

Localize and execute global social, influencer, and paid media strategies while identifying region-specific opportunities to drive engagement, reach, and measurable impact across B2B and B2C audiences.
Serve as the regional SME for social, influencer, and paid media across the Americas, ensuring consistent, high-quality execution and alignment with global campaigns and regional priorities.
Develop and manage influencer and creator marketing programs, including strategy, partner identification, relationship management, content development, and performance tracking to inform future activations.
Plan, execute, and optimize paid media campaigns across the U.S. and LATAM, including budget pacing, targeting, creative testing, and performance analysis.
Manage end-to-end social media execution, including content calendars, publishing, quality control, and platform management (Instagram, X, TikTok, LinkedIn, YouTube), ensuring alignment with brand voice, cultural trends, and real-time opportunities.
Track and analyze performance across social, influencer, and paid media programs, generating insights and recommendations to optimize campaigns, content strategy, and audience engagement.