Specialist, Social & Content, BRP Experiences

BRP•Sherbrooke, QC

2d•Hybrid

About The Position

At BRP Experiences, we curate unforgettable powersports adventures in iconic destinations around the world—giving people every reason to pack up and go now. From mountain peaks to coastal roads, we create and share unforgettable powersports adventures at a global scale. We’re looking for an organized and motivated Social Media & Content Specialist to help bring that vision to life across our channels. In this role, you’ll support the day-to-day execution of social media content, help coordinate content creation across global destinations, and assist in distributing stories that showcase our brand and experiences. Think: creating scroll-stopping content, tapping into the right influencers and creators, and building activation strategies that hit in the fast-moving travel and adventure space. This is a great opportunity for someone who’s detail-oriented, creative, and excited to grow in the fast-paced travel and adventure space.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or a related field
2–4 years of experience managing social media for brands, with a strong focus on social-first content creation and storytelling
Proven experience managing end-to-end content production, from briefing partners to final asset delivery
Demonstrated ability to collaborate cross-functionally and contribute to integrated marketing campaigns and communications
Highly organized and detail-oriented, with the ability to manage multiple projects and shifting priorities effectively
Excellent written and verbal communication skills in English
Passion for adventure, with a strong interest in the travel and powersports space; motivated to build deep knowledge of BRP products

Nice To Haves

Ability to create basic content assets using tools like Canva (an asset)

Responsibilities

Collaborate on the annual social strategy, aligned with global brand objectives
Own and execute monthly social content planning and deployment, including key brand moments, social trends, and always-on programming
Activate paid and organic amplification strategies across social platforms
Collaborate cross-functionally (Brand, PR, Partnerships, DOO Studio) to achieve social activations
Act as the gatekeeper of social channels, providing guidance to outfitters, managing collaboration requests, and ensuring all co-created content meets brand standards
Own the end-to-end content production process, from photoshoot briefing to assets delivery
Coordinate with content creators and partners on timelines, asset management, and delivery to keep content pieces on track and within scope
Identify and test new content formats and emerging trends to continuously evolve and elevate content performance
Occasionally create or edit social-first content to support real-time needs and opportunities
Develop and deliver monthly, quarterly, and ad hoc performance reports using dashboards, platform insights, and structured analysis
Monitor social, cultural, and platform trends, translating insights into actionable recommendations
Provide data-driven strategic input to refine content approach and strengthen the brand narrative