Sr. Social Media Content Specialist

Otter Products, LLC•Fort Collins, CO

4d•$92,000 - $108,000•Hybrid

About The Position

Otter Products is hiring for a Sr. Social Media Content Specialist to join our Marketing team in Fort Collins, CO. This role can work a hybrid schedule. As the Sr. Social Media Content Specialist, you will be critical in driving essential company objectives through pitching and creating engaging social media content. You will be responsible for content creation and execution across social media platforms for OtterBox and other business units under the Otter Products umbrella. This role provides the opportunity for you to attend and capture engaging footage while working with influencers, brand ambassadors and in-house and external creative teams to produce social-first content aligned to brand image, strategy and objectives. This role requires expert-level knowledge across key social platforms, including (but not limited to) Meta, TikTok, Pinterest, YouTube and LinkedIn, and the ability to capture and edit content optimized for social media marketing.

Requirements

Bachelor’s degree in marketing or equivalent is required. Experience in lieu of degree may be considered.
Minimum of five years of professional-level social media marketing experience, with a focus on content creation (graphic design & video) for key social media platforms (Meta, TikTok, Pinterest, YouTube, LinkedIn etc.) is required.
Strong design and social portfolio that demonstrates social media design experience. Online portfolio required with candidate submission.
Experience with Adobe Creative Suite Required.
Travel up to 25% required.

Responsibilities

Create new and optimize existing content to assist in the building of the social media calendar in alignment with overall brand calendars and objectives.
Shoot and edit day-to-day content in the form of (but not limited to) photos, graphics, Stories, videos, and GIFs primarily for our social media channels based on brand objectives and current social media trends.
Consistently ideate and pitch fresh new creative concepts for (but not limited to) Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.
Collaborate with the Social and Creative teams to understand deliverable expectations, communicate needs, provide updates on timelines and problem-solve any issues that arise.
Assist in the planning and implementation of everyday and long-term social media strategy and campaigns.
Produce social content to be utilized on social platforms, social commerce, eCommerce and in paid media based on brand objectives and current social media trends.
Attend internal and external events for Social Media team, including support in concepting, building shot lists, capturing footage and creating final content.
Monitor recent social media topics and trends to evaluate, incorporate and leverage as applicable to brand objectives.
Monitor KPIs such as engagement, VCR and reach to evaluate success of social creative campaigns.
Maintain social content libraries and social media tools to stay current with evolving platforms.
Work closely with Sr. Manager, Social Media on management, briefing and approval of influencer and brand ambassador content.
Assist with influencer marketing efforts including, but not limited to, designing influencer mailer boxes and cards and packaging and distributing seeding kits as needed.
Build and nurture strong relationships with in-house and external Creative teams.
Light copywriting as needed.
Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
Other duties as assigned