Specialist, Programmatic (California State Lottery)

Canvas Worldwide • El Segundo, CA

4d • Hybrid

About The Position

Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. The Programmatic Specialist works within the Programmatic group, a subset of the Digital group, and reports into the Associate Director. While the programmatic group is a specialized channel, the role also requires the programmatic specialist to work with strategy teams and investment teams as an extension of their plan execution process. Programmatic Specialists own campaign management from start to finish – inclusive of all self-service capabilities in planning, trafficking, execution, optimization, and reporting.

Requirements

• 1-2 years’ experience working on Programmatic Team
• Knowledge of DSP platforms (Doubleclick Bid Manager, Mediamath, The Trade Desk, Appnexus, or Dataxu) required
• Proficiency in advanced Excel formulas and experience manipulating large datasets into digestible insights
• Be proactive: Show interest in constantly learning and growing
• Be organized: able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion

Nice To Haves

• Trade Desk experience is strongly preferred
• Experience mentoring and guiding assistants/associates
• Bachelor’s degree Preferred

Responsibilities

• Master the usage of demand side platforms for campaign set up, optimization, and reporting; inclusive of: Bulk updating of campaigns, budget management, and troubleshooting platform issues; Working in reporting suite daily to glean insights and make optimizations against KPI goals; Applying insights to put together recommendations and set up campaigns; Support in managing relationship with platform support teams to continually bring innovation to the table.
• Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns; inclusive of: Primary Ad Server, Dynamic Creative Ad Server, Billing/Planning system, Verification systems, Measurement systems; Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP).
• Work collaboratively with multiple groups both internally and externally (strategy teams, client and creative agency).
• Participation in status meetings – and communicate updates outward.
• Clarify with strategy teams on campaign deliverable requirements.
• Work collaboratively with analytics + adops teams on tagging requirements to QA performance.
• Own billing and reconciliation process (inclusive of ad serving estimation) to maintain campaign parameters.
• Communicate outwardly on partner recommendations + rationales to share feedback on partners.
• Clear communication on if deadlines will not be met to manage expectations.

Benefits

• Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
• Employee social and wellness events
• DEI Council
• Auto purchase rebate program
• Monthly wellness allowance
• In-office amenities such as fresh kombucha and an in-house barista

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree