PROGRAMMATIC SPECIALIST

The Home Depot

3d•CA$55,100 - CA$62,000•Onsite

About The Position

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot. As the world’s largest home improvement specialty retailer, we operate over 2,200 retail stores across North America. All of our associates have one thing in mind — helping our customers build and improve their homes and businesses.

Requirements

Strong attention to detail
Organization
Problem-solving
Excellent written and verbal communication skills
Data Analysis
Digital Campaign Management
1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)
University/College degree in a related area of study, or equivalent experience

Nice To Haves

Any media platform certifications considered an asset
Experience with media buying in a retail environment

Responsibilities

Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.
Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas.
Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.