Specialist, Programmatic (California State Lottery)
About The Position
Canvas Worldwide is seeking a Programmatic Specialist to join their Programmatic group, a subset of the Digital group. This role reports into the Associate Director. The Specialist will work with strategy and investment teams to execute plans, owning campaign management from start to finish, including planning, trafficking, execution, optimization, and reporting using self-service capabilities. The role requires mastery of demand-side platforms (DSPs) for campaign setup, optimization, and reporting, including bulk updates, budget management, and troubleshooting. The Specialist will also work with partner platforms for trafficking and workflow management, including ad servers, billing systems, and verification systems. Collaboration with internal and external teams (strategy, client, creative agency, analytics, adops) is essential, as is owning the billing and reconciliation process. The role involves communicating partner recommendations and rationales, and providing clear updates on deadlines.
Requirements
- 1-2 years’ experience working on Programmatic Team
- Knowledge of DSP platforms (Doubleclick Bid Manager, Mediamath, The Trade Desk, Appnexus, or Dataxu) required
- Trade Desk experience is strongly preferred
- Proficiency in advanced Excel formulas and experience manipulating large datasets into digestible insights
- Be proactive: Show interest in constantly learning and growing
- Be organized: able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion
- Experience mentoring and guiding assistants/associates
- Bachelor’s degree
Responsibilities
- Own campaign management from start to finish, inclusive of all self-service capabilities in planning, trafficking, execution, optimization, and reporting.
- Master the usage of demand side platforms (DSPs) for campaign set up, optimization, and reporting; inclusive of: Bulk updating of campaigns, budget management, and troubleshooting platform issues.
- Work in reporting suite daily to glean insights and make optimizations against KPI goals.
- Apply insights to put together recommendations and set up campaigns.
- Support in managing relationship with platform support teams to continually bring innovation to the table.
- Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns; inclusive of: Primary Ad Server, Dynamic Creative Ad Server, Billing/Planning system, Verification systems, Measurement systems.
- Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP).
- Work collaboratively with multiple groups both internally and externally (strategy teams, client and creative agency).
- Participate in status meetings – and communicate updates outward.
- Clarify with strategy teams on campaign deliverable requirements.
- Work collaboratively with analytics + adops teams on tagging requirements to QA performance.
- Own billing and reconciliation process (inclusive of ad serving estimation) to maintain campaign parameters.
- Communicate outwardly on partner recommendations + rationales to share feedback on partners.
- Clear communication on if deadlines will not be met to manage expectations.
Benefits
- Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage
- 401(k) matching
- Up to 14 holidays per year
- A “Do Good Day”
- Unlimited PTO
- Employee social and wellness events
- DEI Council
- Auto purchase rebate program
- Monthly wellness allowance
- In-office amenities such as fresh kombucha and an in-house barista
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
