Specialist, Paid Social (Strategic Planning)

Versant•Universal City, CA

2d•Hybrid

About The Position

The Strategic Account Manager, Social Specialist (Strategic Planning) will support paid social strategy and execution across Versant’s Sports and Entertainment brands. Reporting to the Director of Digital Planning, this role plays a key part in launching, managing, and optimizing co-branded paid advertising campaigns across major social platforms. This individual will leverage expertise in platform algorithms, audience targeting, budget allocation, and performance analytics to deliver measurable results against advertiser KPIs.

Requirements

Bachelor’s degree in Marketing or related field
2+ years of hands-on digital marketing experience with a strong focus on paid social buying, optimization, and reporting
Strong understanding of PPC principles, tools, and methodologies
Proven ability to optimize campaigns against advertiser KPIs
Experience with Google Analytics, Adobe Analytics, and Google Tag Manager
Excellent analytical, critical thinking, and quantitative skills
Strong project management and interpersonal skills, with the ability to thrive in a fast-paced, deadline-driven environment

Nice To Haves

Experience using Canva, OpenArt, and/or Midjourney for creative development is a plus
Team-oriented with a proactive, solutions-focused mindset
Comfortable navigating ambiguity and learning quickly
Curious and motivated to develop new technical and strategic skills
Strong problem-solving abilities and adaptability
Interest in or familiarity with golf, movies, and television

Responsibilities

Partner with Digital Planning, Account Directors, and cross-functional teams to develop strategic paid social solutions
Launch and manage campaigns across Meta, Pinterest, TikTok, and other emerging platforms
Oversee creative trafficking, template creation, targeting setup, budget allocation, and delivery scheduling
Allocate advertiser budgets across platforms and ad formats to maximize efficiency and ROI
Monitor pacing to ensure optimal spend and performance
Track and analyze key performance metrics (impressions, clicks, conversions, etc.)
Provide actionable insights and regular updates to internal stakeholders
Continuously optimize campaigns to meet or exceed advertiser KPIs
Collaborate with Sales, Strategy, Creative, and Operations teams to refine paid social approaches
Recommend testing frameworks and new opportunities to drive incremental performance
Stay current on evolving social platform capabilities, ad formats, and algorithm updates
Maintain strong relationships with platform representatives
Share insights and innovation opportunities with leadership