Specialist Marketing

Vancity•Vancouver, BC

2d•CA$69,700 - CA$90,200•Hybrid

About The Position

As a Marketing Specialist, you will support the planning, execution, optimization, and performance of marketing communications, campaigns, and marketing platforms that help achieve Vancity’s business and brand objectives. You will develop compelling content, coordinate marketing initiatives, and provide guidance to both internal and external stakeholders to ensure marketing tactics are relevant, organized, and aligned with brand standards. This role is ideal for a collaborative marketing professional who combines creativity, analytical thinking, and strong project management skills to deliver exceptional marketing experiences and measurable results. This is a Full-time, Permanent role based at Vancity head office and will report directly to the Manager, Marketing. While this position provides a hybrid work arrangement, you will be expected to be on-site for events and business demands.

Requirements

Post-secondary diploma or degree in Marketing, Business Administration, Communications, or a related field
Minimum 3-5 years of progressive experience in marketing, communications, campaign management, or a related discipline
Experience planning, executing, and measuring marketing campaigns across multiple channels
Strong content development and marketing communication skills with the ability to tailor messages to different audiences
Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
Strong analytical and problem-solving skills with experience reviewing performance data and identifying opportunities for improvement
Exceptional communication and interpersonal skills with the ability to collaborate effectively with stakeholders
Experience working with marketing platforms, content management tools, email marketing systems, or digital marketing solutions

Nice To Haves

Experience within financial services, credit unions, or highly regulated industries
Knowledge of digital marketing, marketing automation, CRM systems, and campaign analytics tools
Professional marketing certification or designation from a recognized marketing association

Responsibilities

Planning and executing marketing communications, campaigns, and initiatives that support business objectives
Monitoring campaign performance and optimizing marketing activities to improve effectiveness and outcomes
Developing marketing content that delivers against Vancity’s brand experience and communication standards
Creating compelling and relevant communications across a variety of marketing channels and platforms
Coordinating marketing projects while ensuring timelines, budgets, and deliverables are achieved
Supporting stakeholders with marketing advice, guidance, and recommendations to maximize campaign effectiveness
Organizing and maintaining marketing content so audiences can easily access relevant information and resources
Analyzing campaign results and identifying opportunities to improve engagement, performance, and return on investment
Collaborating with internal teams and external partners to deliver integrated marketing initiatives
Ensuring all marketing activities align with brand standards, organizational objectives, and audience needs