Marketing Specialist

School of Government Services•Chapel Hill, NC

8d•Hybrid

About The Position

The Marketing Specialist works collaboratively with the Executive Director of Marketing and Content to develop and implement an effective marketing and sales strategy around programs and publications at the School of Government. The position works with School faculty and staff, as well as Strategic Communications and team members, to create marketing initiatives such as targeted email campaigns and marketing flyers, reports and catalogs for new program and publications offerings; to analyze sales and lead generation data to inform marketing priorities; and to develop relationships with external constituents to increase demand for new and existing offerings. This is a full-time, permanent position located at the School of Government in Chapel Hill.

Requirements

Four-year degree in marketing or a related field
2+ years’ experience in email marketing management; familiarity with HubSpot preferred
2+ years’ experience managing cross-functional projects
Advanced Excel skills
Strong background in marketing
Excellent written/oral communication skills
Organizational skills
Strong attention to detail
Demonstrated ability to balance long-term and short-term projects while working well in a collaborative, team-oriented environment
Knowledge of the principles and practices of product and institutional marketing
Knowledge of effective techniques for collecting, analyzing, and reporting data through a variety of methods
Ability to establish and maintain effective working relationships with a variety of people contacted in the course of work, including internal clients (i.e., faculty and staff) and external clients (i.e., public officials and employees of partner organizations) to discuss concepts, plans, and deliverables related to marketing the School’s services, publications, and other products.

Nice To Haves

Familiarity with HubSpot preferred

Responsibilities

Develop and manage strategic marketing calendar: Create, organize, and maintain a calendar of digital and print marketing plans based off the needs of courses, publications, School of Government events, external events, and general audience needs to drive lead generation strategies with the goal of increasing revenue through the sale of courses and publications.
Coordinate with faculty, program managers, and other staff to ensure all needs are included in the calendar.
Manage schedule, deploy each tactic, and track registrations and report on success.
Generate and program strategic marketing content: Create and edit content, including e-mails, newsletters, graphics, web copy, catalogs, reports, and other marketing materials on behalf of the School of Government.
Project manage sales and marketing campaigns with relevant faculty/staff, social media account managers, content creators, and graphic designers.
Manage target audience lists across the different marketing channels.
Analyze marketing effectiveness: Compile and report on campaign results and sales performance to share with faculty, the leadership team, and staff for different courses, publications, and initiatives across the school.
Report on insights and learnings from A/B testing and integrate AI to improve marketing campaign results.
Promote School to institutional partners and at trade shows: Work to develop consistent relationships with institutional partners to ensure School of Government attendance at appropriate trade shows and statewide events.
Manage information-sharing practices across channels to cross-promote resources with and for partners as needed.
Attend off-site trade shows and conferences to represent the School of Government.
Source/order/display organizational promotional materials and school swag.
Manage inventory and recommend new items when necessary to fulfill program teams' commitments.