Marketing Specialist

Binary Stream

7d•Hybrid

About The Position

Binary Stream is an award-winning ISV and SaaS company with over 25 years of experience delivering solutions built for Microsoft Dynamics. We are proud to be recognized as one of BC’s Top Employers for the second year in a row and one of Canada's Top Small & Medium Employers for the third-year running. With a global team and thousands of customers worldwide, we continue to grow while staying focused on what matters most, our people, our culture, and the impact of the work we do. We are a collaborative, inclusive team guided by our core values of Team, Innovation, and Growth. Position Summary We are looking for a Marketing Specialist to join our Marketing team and help drive new customer acquisition and support partner marketing efforts through hands-on execution of digital campaigns, events, and trade shows. Reporting to the VP of Marketing, you will support the marketing team's execution across campaigns, partner marketing, events, and email — helping bring programs to life and ensuring everything is tracked and measured accurately in HubSpot. This is a highly collaborative role: you'll work closely with teammates across the marketing function to keep campaigns moving and well executed. This role is built for someone who loves being in the details of a campaign execution including supporting a digital programs , building campaigns , supporting content marketing, planning an engaging trade show, and helping a partner co-marketing effort come together . A great candidate will have an eye for the data and systems that make those efforts easier to measure and repeat.

Requirements

3+ years of experience in digital marketing, marketing specialist, or a related B2B role
Experience working in a B2B SaaS or technology company environment
Experience supporting campaign execution across multiple channels (digital, email, events)
Familiarity with HubSpot or a similar marketing automation platform, and CRM systems
Experience planning or executing trade shows, events, or webinars
Comfortable working with data, dashboards, and performance metrics
Strong attention to detail, a team-first mindset, and ability to manage multiple priorities

Nice To Haves

Experience working in partner or channel-driven marketing environments
Familiarity with ERP, Microsoft Dynamics, or the broader Microsoft ecosystem
Experience with marketing operations, automation, or lead lifecycle management

Responsibilities

Support execution of marketing campaigns across the team, helping coordinate timelines, assets, and channel setup
Support paid media efforts as needed, including campaign setup and performance tracking
Help ensure campaigns are well coordinated and consistently tracked in HubSpot
Support execution of partner and co-marketing campaigns, from setup through reporting
Help coordinate partner marketing assets, campaign timelines, and shared program logistics
Build and deploy marketing emails that support campaigns, events, and nurture programs
Manage segmentation, quality assurance, and performance optimization to improve engagement
Own coordination and execution of trade shows and events from planning through follow-up, including logistics , booth activation, and on-site presence
Ensure lead capture, campaign tracking, and post-event reporting are in place
Contribute to dashboards and reports across HubSpot, CRM, and paid platforms
Provide insights on campaign performance and support attribution tracking across channels
Help manage HubSpot campaign setup, segmentation, and workflows in support of team-wide programs
Support lead routing and data consistency in partnership with Sales Operations
Support adoption of marketing tools, naming conventions, and reporting standards