Specialist, Marketing

Leviton Manufacturing•Melville, NY

31d•Hybrid

About The Position

This position is responsible for a variety of marketing activities related to product development & launch and after launch marketing support for sales, specifications and channel activity.

Requirements

Must have the ability to cultivate and maintain relationships with a network of contractors, distributors, specifiers, sales management, manufacturer's representatives and communicate effectively
Must be able to coordinate with Product Management and Marketing Communications to develop creative, differentiated, and effective marketing and selling tools
Must have the ability to create new ideas, and develop tactical plans that support division strategy
Must have the ability to create messages and communications vehicles to effectively present the divisions message to the target audience
Must be creative, resourceful, able to think independently and capable of working on multiple projects simultaneously
Must develop and execute creative solutions to assigned tasks
Must have strong Microsoft Office skills including Excel and PowerPoint and Graphic software familiarity

Nice To Haves

MBA in Marketing preferred

Responsibilities

Provide market research in assigned segment(s), regarding identifying and interpreting key business trends and findings unique to the industry including spending, technology, applications
Identify communication opportunities: trade organizations & shows, publications, meetings and conferences
Update and improve upon Leviton's marketing infrastructure, which may include a database system, or Leviton's internal and external website
Participate as project team members to help develop and continuously analyze operational processes to find and implement new efficiencies
Aid in the development and design marketing literature (catalogs, brochures, bulletins, product specification sheets, advertisements, general public relations, and letters) and all other marketing collateral developed to support marketing initiatives
May coordinate graphic production or proposals, projects and marketing literature
Work closely with Leviton's internal business units for monthly launch communications
Maintain general awareness of working status for assigned projects
Ensure compliance of brand and identity guidelines for developed collateral
Work closely with key accounts ensuring electronic communications are received
Oversee electronic banner ad development and web communications with channel partners