Specialist, Marketing Management (Print & Merchandise)

Nationwide Mutual Insurance•Columbus, OH

3d•Hybrid

About The Position

This role assists and implements the overall development and execution of marketing strategies. The Specialist will coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results. This position is responsible for assisting in the development and execution of strategies and plans that ensure long-term sustainable growth of the business. It involves synthesizing data to support the identification and innovation of business-building solutions, and assisting with the completion of moderate to complex projects and processes within the area of responsibility to deliver results with multiple target completion dates and shifting priorities. The role also assists with the implementation of digital and traditional marketing tactics and media, including the creative development process, planning, and execution. Collaboration on and assistance with creative development, and providing feedback on look and feel are key. The Specialist will use customer insights and analytics to understand and assist in forecasting market, competitor, and customer needs and behavior, help define appropriate target audiences, evaluate sufficiency, and effectively achieve results with data-based decisions. Monitoring timelines to ensure programs are on strategy and on schedule, and informing leadership of any discrepancies are also responsibilities. This is an individual contributor role reporting to a Director/Manager.

Requirements

Bachelor’s degree in marketing, business administration or related field preferred.
Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.
Proven marketing development and project management experience.
Passion for marketing and delivering positive customer experiences.
Ability to lead multiple projects and drive forward key deliverables.
Ability to influence at all levels and work effectively across functions and geographies.
Ability to use analytics to draw conclusions and make recommendations.
Excellent communicator, highly organized, and able to build effective partnerships across functions.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
Regularly and consistently demonstrates Nationwide Values.

Nice To Haves

Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.
Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period.
Additional licenses/registrations may be required when new products and services are implemented.
If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Responsibilities

Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.
Collaborates on and assists with creative development and provides feedback on look and feel.
Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Monitors timelines to ensure programs are on strategy and on schedule.
Informs leader of any discrepancies.
May perform other responsibilities as assigned.

Benefits

medical/dental/vision
life insurance
short and long term disability coverage
paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
nine paid holidays
8 hours of Lifetime paid time off
8 hours of Unity Day paid time off
401(k) with company match
company-paid pension plan
business casual attire