Specialist, Marketing Management (Creative Strategy)

Nationwide•Columbus, OH

1d•$79,500 - $148,500•Hybrid

About The Position

This role is for a Specialist, Marketing Management with a focus on Creative Strategy. The position is within the Enterprise Brand Strategy & Activation (EBSA) team and involves transforming marketing strategies into compelling creative direction. The individual will collaborate across Marketing and with internal creative and delivery teams to bring creative tactics and campaigns to life, aiming to drive brand love and business results. This is a hybrid position based in Columbus, OH, requiring collaboration in office two days per week for candidates near a Nationwide campus, with flexibility for remote work the remaining days. Current Nationwide Remote Associates may also be considered. The role involves assisting and implementing the overall development and execution of marketing strategies, coordinating marketing tactics, and working with internal teams and external vendors to achieve business results. The Specialist will use customer insights, analytics, and tools to understand market, competitor, and customer needs, help define target audiences, and make data-based decisions. They will also monitor timelines to ensure programs are on strategy and on schedule, and inform leadership of any discrepancies. This is an individual contributor role reporting to a Director/Manager.

Requirements

1–4+ years in marketing, brand strategy, or client management—ideally within financial services or an agency setting.
Familiarity with B2B, B2C, and B2B2C marketing campaigns.
Able to draft clear messaging and collaborate effectively across teams.
Comfortable contributing to strategic discussions and problem-solving.
Skilled at managing multiple projects with overlapping deadlines.
Thrive in a fast-paced, matrixed environment.
Developing your writing and strategic planning skills and excited to grow under the guidance of experienced creative leaders.
Proven marketing development and project management experience.
Ability to lead multiple projects and drive forward key deliverables.
Ability to influence at all levels and work effectively across functions and geographies.
Ability to use analytics to draw conclusions and make recommendations.
Excellent communicator, highly organized, and able to build effective partnerships across functions.

Nice To Haves

Exposure to video, design, and digital/print production is a plus.
Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.
Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Responsibilities

Partner with senior creative strategists and your manager to translate marketing plans into creative strategies that inspire and align teams.
Serve as the go-to for low- to mid-complexity creative requests, assessing project readiness and ensuring alignment before development begins.
Own the creative journey for low-complexity projects—from briefing through execution and optimization. Support senior strategists on more complex initiatives.
Maintain brand messaging consistency across programs by leveraging master briefs and existing creative assets.
Oversee a portfolio of work, collaborating with cross-functional teams to develop scalable, insight-driven strategies that enhance ROI and inform decision-making.
Embrace shifting priorities and contribute to high-quality work that meets defined business and marketing goals.
Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.
Collaborates on and assists with creative development and provides feedback on look and feel.
Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Monitors timelines to ensure programs are on strategy and on schedule.
Informs leader of any discrepancies.
May perform other responsibilities as assigned.

Benefits

medical/dental/vision
life insurance
short and long term disability coverage
paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
nine paid holidays
8 hours of Lifetime paid time off
8 hours of Unity Day paid time off
401(k) with company match
company-paid pension plan
business casual attire